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Strategic Management 2007th Edition
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Purchase options and add-ons
- ISBN-100230525482
- ISBN-13978-0230525481
- Edition2007th
- PublisherPalgrave Macmillan
- Publication dateMay 11, 2007
- LanguageEnglish
- Dimensions5.77 x 8.79 x 0.79 inches
- Print length233 pages
Editorial Reviews
About the Author
Ansoff studied at Brown University, where he received his Doctorate. He joined UCLA in the Senior Executive Program. Ansoff was a distinguished professor at United States International University (now Alliant International University) for 17 years, where his work in strategic management research is still continued by several institutes. During his career he consulted with many multinational corporations including Philips, General Electric, Gulf, IBM, Sterling and Westinghouse. Ansoff was the first management guru to recognize the need for strategic planning for firms operating in an increasingly complex and turbulent business environment. Strategic Management was first published in 1979, and this classic text is as relevant in the current business climate as ever before.
Product details
- Publisher : Palgrave Macmillan; 2007th edition (May 11, 2007)
- Language : English
- Hardcover : 233 pages
- ISBN-10 : 0230525482
- ISBN-13 : 978-0230525481
- Item Weight : 1.04 pounds
- Dimensions : 5.77 x 8.79 x 0.79 inches
- Best Sellers Rank: #4,115,396 in Books (See Top 100 in Books)
- #2,483 in Strategy & Competition
- #9,005 in Systems & Planning
- #28,775 in Business Management (Books)
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En una época en la que la no planificación estratégica parece imponerse como una moda sugerente y atractiva (p.ej. de la mano de los modelos de mejora incremental tipo lean startup "si tienes que fracasar hazlo lo antes posible"), echar la vista atrás hacia el padre de la escuela de la gestión estratégica, compartir su pasión por analizar matemáticamente la estrategia empresarial y sus recomendaciones para gestionar en entornos turbulentos, es hoy más recomendable que nunca.
¡Nunca las mejores soluciones fueron fáciles, lo fácil es sentirse tentado por las soluciones fáciles!.
