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Strategic Market Research: A Guide to Conducting Research that Drives Businesses, Second Edition Paperback – July 14, 2010
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About the Author
Top Customer Reviews
Beyond what respondents say, Anne guides how to interpret what they mean by listening and observing how they say what they say, their body language and non-verbal clues.
Her book offers good advice in an easily digestible form. In sum, a really useful read.
I do wish that Ms. Beall (or her editor) learned the correct use of "myriad," however. It's totally snarky, but there are something like 10 instances of "myriad of" in this book.
Most Recent Customer Reviews
Terrific. Very pragmatic and practical, and helps the researcher produce insights that have real value to the organization, rather than just doing research that is interesting but... Read morePublished 9 months ago by Amazon Customer
It's rare to find a market research text actually written by an active market research practitioner! Read morePublished 9 months ago by Kristin Luck
I like this report. It gives readers a great start to strategic market research. There are other sources of reports, including websites where you can purchase strategic market... Read morePublished 16 months ago by P. Chapman
Highly recommend for individuals who purchase consumer research services. The author breaks down a complex topic into practical, easy to understand concepts. Read morePublished on July 6, 2014 by margo borgione
Strategic Market Research is a Great Book! It is a very concise guide to conducting good market research with up to date insight on the latest methods. Read morePublished on June 12, 2014 by D. Doolittle