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Strategic Market Research: A Guide to Conducting Research that Drives Businesses, Second Edition Paperback – July 14, 2010

4.4 out of 5 stars 18 customer reviews

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  • Strategic Market Research: A Guide to Conducting Research that Drives Businesses, Second Edition
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Editorial Reviews

About the Author

Anne E. Beall is president of Beall Research, Inc. and has held positions at the Boston Consulting Group and National Analysts. She specializes in conducting large-scale, complex strategic studies for Fortune 500 companies. She received her MS, M.Phil. and Ph.D. degrees in social psychology from Yale University.
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Product Details

  • Paperback: 122 pages
  • Publisher: iUniverse (July 14, 2010)
  • Language: English
  • ISBN-10: 1936236168
  • ISBN-13: 978-1936236169
  • Product Dimensions: 6 x 0.3 x 9 inches
  • Shipping Weight: 8.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #160,272 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
One of the best books on Market Research out there. I teach a class on consumer Insights and am primarily a practioner. I was looking for a book that would guide my students on the kind of "thinking" required when doing research and was also a realistic description of how research works in practice.. Most of the other books are big and thick and highly technical. This small book succeeded in both capturing on a high level what doing research and doing it right is all about and at the same time it provides nuance into what to look for given how people actually behave. The book approache research as Story-Telling and explains how to get to the kinds of insights that can fuel actual client strategies. As a social Psychologist market research Practioner Anne Beall is particularly attuned to how to read body language when interviewing, yet that is just one of many things this surprising little book provides to practioners and those studying the field alike.
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I picked up this book at the recommendation of a professor - it's a great place to start for anyone who thinks they might be interested in market research but doesn't really know what it is. The book is short, clear and stays on topic, covering big ideas in a very digestible way for people who want an initial exposure to the field without being overwhelmed. As a first-time student of market research, I was particularly pleased to find a table in the book that paired different market research tools with different scenarios. This book would probably be too simple for someone with extensive market research experience, but for a beginning student, I think it's ideal. It would also be great for a business owner who is thinking of buying market research for their business but doesn't know how to get started.
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This is a great little book about market research. I have used some of the information in this book to conduct trainings and in research classes. It provides a concise summary of types of projects (quantitative and qualitative), different data collection strategies and it reflects the real-world challenges and experiences of a seasoned researcher. It is a quick read, so not a comprehensive handbook, but definitely fulfills the title -- it is a guide. I think it is useful for newcomers to the field as well as experienced professionals and definitely recommend it.
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Format: Paperback
Anne is a talented researcher with an insightful way of explaining the do's and don'ts of successful market research. Breaking the topic down to start with "what question are you trying to answer" (always a good place to start!), Anne offers pragmatic, thoughtful advice to both students and practitioners and those of us using research in our day to day business lives.

Beyond what respondents say, Anne guides how to interpret what they mean by listening and observing how they say what they say, their body language and non-verbal clues.

Her book offers good advice in an easily digestible form. In sum, a really useful read.
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I work in market research, but have never had formal training. I purchased this book to try to shore up any holes in my experience I might not have known about. This book didn't teach me anything new, aside from one or two terms, BUT it nonetheless is a solid primer about how to set up effective research, setting your goals and expectations ahead of time, etc.

I do wish that Ms. Beall (or her editor) learned the correct use of "myriad," however. It's totally snarky, but there are something like 10 instances of "myriad of" in this book.
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Excellent introductory book on market research. It's emphasis on strategy helps to put meaning behind numbers. I have decided to assign it as a supplementary book in my marketing research classes. My students seem to enjoy it...
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Format: Paperback
This is the perfect primer for anyone who suspects that their business would be better if they made decisions about products, pricing, communication, etc., based on facts rather than guesswork. What I like most about it is that the author is not interested in flogging some grand theory. She's interested in making sure her readers use market research to get information they can actually use to make better decisions. The context she sets is that there are many ways to know things about your current and potential customers, that the place to start is by figuring out what you really need to know - what decision you're trying to make - and ONLY then decide what research methodologies will get you there. If that's what you want, the book is a little jewel.
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Format: Paperback
I picked up this book because I love to get insight from practitioners in my field. Although I am involved in another aspect of market research I find it strengthens my position to know as much about all sides of my field. I found this book to be insightful and extremely well-written. It has helped strengthen my communication skills with my current clients and potential clients when networking and strategizing. I recommend this book to both people entering the market research field as well as seasoned professional.
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