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|Print List Price:||$24.95|
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) Kindle Edition
|New from||Used from|
|Length: 217 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled||
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- Part of: HBR's 10 Must Reads (51 Books)
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About the Author
- File size : 6380 KB
- Publication date : March 12, 2013
- Print length : 217 pages
- Publisher : Harvard Business Review Press (March 12, 2013)
- Word Wise : Enabled
- Language: : English
- ASIN : B00ATLM03K
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Text-to-Speech : Enabled
- Lending : Not Enabled
- Best Sellers Rank: #219,048 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
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Easy to read
Very relevant topics
We'll structured and progressive
I like HBR
Excellent for getting a grip on the consumer experience and understand a bit more about the Marketing cycle
Top reviews from other countries
Unlike other publishing houses - HBR does choose the top thought leaders to write on their research - with critical insight. However, I must admit that I had read several of these articles in a previous edition of one of the HBR books, or in Harvard Business Review magazine itself. Regardless - it served as a good reminder.
Great read overall. This is one book of which I have ordered several copies - and will be giving to friends for important reading.