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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) by [Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld]
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) Kindle Edition

4.4 out of 5 stars 96 ratings
Part of: HBR's 10 Must Reads (51 Books)

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Length: 217 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

About the Author

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact. --This text refers to the paperback edition.

Product details

  • File size : 6380 KB
  • Publication date : March 12, 2013
  • Print length : 217 pages
  • Publisher : Harvard Business Review Press (March 12, 2013)
  • Word Wise : Enabled
  • Language: : English
  • ASIN : B00ATLM03K
  • Screen Reader : Supported
  • Enhanced typesetting : Enabled
  • X-Ray : Not Enabled
  • Text-to-Speech : Enabled
  • Lending : Not Enabled
  • Customer Reviews:
    4.4 out of 5 stars 96 ratings

Customer reviews

4.4 out of 5 stars
4.4 out of 5
96 global ratings
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Top reviews from the United States

Reviewed in the United States on December 12, 2017
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Reviewed in the United States on October 10, 2018
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Reviewed in the United States on August 12, 2017
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Reviewed in the United States on June 21, 2019
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Reviewed in the United States on November 24, 2015
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Reviewed in the United States on March 1, 2018
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Reviewed in the United States on June 24, 2014
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Reviewed in the United States on August 29, 2016
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Top reviews from other countries

Charles Dimov
4.0 out of 5 stars Outstanding HBR article compilation on Marketing
Reviewed in Canada on January 11, 2014
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One person found this helpful
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Abhay Reddy
5.0 out of 5 stars Definitely a must read!
Reviewed in Italy on March 21, 2020
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Gabriel Henrique Ferreira da Silva
5.0 out of 5 stars Fundamental pra quem trabalha com marketing
Reviewed in Brazil on August 12, 2018
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RS
1.0 out of 5 stars Random Old Articles
Reviewed in India on November 27, 2018
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M.Pat
2.0 out of 5 stars Not updated topics
Reviewed in Germany on January 31, 2019
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