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Strategic Negotiation: A Breakthrough Four-Step Process for Effective Business Negotiation Hardcover – June 1, 2004
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No gimmicks, no tactics, no gamesjust rational decision making grounded in a bone deep understanding of both sides. -- Paul Ruane, Schering Plough Health Care Products
Strategic Negotiation creates a new and constructive approach to creating value in customer negotiation without sacrificing company profit. -- Roger Dow, Senior Vice President, Global and Field Sales Marriott International Inc.
The Strategic Negotiating process and supporting principles are guiding us to better value-based solutions for our customers and for us. -- Bill Bosworth, Organizational Development Director, National Sales, Coca-Cola Enterprises
This book is truly illuminating from cover to cover! -- Gerhard Gschwandtner, Founder and Publisher, Selling Power Magazine
From the Author
Rob Kaplan is principal of Rob Kaplan Associates, a literary services firm he established in 1997. Prior to founding his own company, Kaplan served as editor-in-chief and publisher of AMACOM Books and senior editor of Harper Reference. He is the author of several books in the business field.
- Item Weight : 14.9 ounces
- ISBN-10 : 9780793183043
- Hardcover : 224 pages
- ISBN-13 : 978-0793183043
- Publisher : Kaplan Business (June 1, 2004)
- Product Dimensions : 9 x 0.48 x 6 inches
- ASIN : 0793183049
- Language: : English
- Best Sellers Rank: #242,907 in Books (See Top 100 in Books)
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