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Strategic Planning Kit For Dummies Paperback – November 15, 2011
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From the Back Cover
The fast and easy way to think and act strategically
Are you a business owner or management professional looking to weather current economic storms while planning for future growth? Providing practical, field-tested techniques and a complete 6-phase plan, Strategic Planning Kit For Dummies shows you how to make strategy a habit for all organizations, no matter the size, type, or resource constraints.
Strategic Planning 101 — get plain-English explanations of the who, how, why, and when of strategic planning
The nuts and bolts — discover your core DNA, identify your strategic issues, find your competitive advantage, and develop your mission, vision, and values
Collect your data — gather information that's critical for your strategic decision making, assess your business and its capabilities, and see your company through your customers' eyes
Pave a clear path — plan for the future, determine how to grow and be sustainable, and identify and evaluate opportunities
Open the book and find:
Why strategic planning works
The elements of a strategic management process
How to establish clear goals and measure your progress
Ways to execute your plan
Tips to find new customers
How to plan for what-ifs
Strategies for growth and sustainability
Interactive tools and templates available on the bonus CD-ROM for individual and group exercises designed to help guide you through each step of the strategic planning process.
Please see the CD appendix for details and complete system requirements.
Be agile in a continually shifting environment while planning for long-term sustainability
Make strategy a habit for all organizations
Improve efficiency, focus, and execution
Worksheets and templates on the bonus CD-ROM
About the Author
Erica Olsen is cofounder and COO of M3 Planning, Inc., a firm dedicated to developing and executing strategy. M3 provides consulting and facilitation services, as well as hosts products and tools such as MyStrategicPlan for leaders with big ideas who want to empower and focus their teams to achieve them.