- Hardcover: 400 pages
- Publisher: Free Press; 13th Printing edition (April 1, 1979)
- Language: English
- ISBN-10: 0029311101
- ISBN-13: 978-0029311103
- Product Dimensions: 6.5 x 1.5 x 9.8 inches
- Shipping Weight: 1.6 pounds
- Average Customer Review: 3 customer reviews
- Amazon Best Sellers Rank: #2,669,418 in Books (See Top 100 in Books)
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Strategic Planning 13th Printing Edition
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Louis B. Lundborg Chairman of the Board (Ret.) Bank of America Steiner's writing is always at the cutting edge of advanced thinking -- yet firmly based on the solid ground of practical experience. Anyone who wants to keep his company in the front ranks of competition in a constantly changing world would be wise to read this book and to follow its clearly stated guidelines. He takes planning out of the realm of high-flown abstractions and makes it a working tool that anyone can -- and should -- use. -- Review
About the Author
The internationally known author of fifteen books, among them, Business and Society, Top Management Planning, and Management Policy and Strategy, George A. Steiner maintains a heavy schedule of teaching, writing, conducting seminars, and helping corporations around the world set up and improve their planning systems. He has been both a corporate planner and a top-level planner in the federal government. Professor of Management and Public Policy at the University of California, Los Angeles, he is past President of the National Academy of Management, founder of the California Management Review, and recipient of the General Management Award from the Society for the Advancement of Management.
Top customer reviews
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The authors could not cover all the critical aspects of this wide and complex subject. Among the essential areas missing are strategic considerations for multinational firms in a global environment. This is a major omission in the current environment as readers would generally wish to be guided so that they can understand the complexity of the global environment, control problems of the global firm, competitive strategies for firms in foreign markets, global strategic planning, entry strategies for firms in global markets, factors that complicate environmental analysis at global level, among other things.
Another critical omission is on how the power of the information, communication technology can be harnessed for the benefit of firms.
Apart from these important omissions, arising largely because of the age of the book (written in the 1970s), the author did a commendable job particularly in his discussion of key considerations in doing planning.
I recommend the book as an important introductory textbook for those new to the subject and as a reference textbook, although the reader would need to also acquire other books to get a more comprehensive picture of the subject. In particular, I would recommend Michael Porter's books "Competitive Advantage and The Competitive Advantage of Nations", Leonard Goodstein et al's book "Applied Strategic Planning", Clayton M Christensen's book "The Innovator's Solution", Mintzberg et al's book "The Strategy Process", Kenichi Ohmae `s book "The Mind of the Strategist", among others.