- Paperback: 253 pages
- Publisher: Emerald Group Publishing Limited; 2nd edition edition (January 17, 2012)
- Language: English
- ISBN-10: 1780525206
- ISBN-13: 978-1780525204
- Product Dimensions: 0.8 x 6.5 x 9.2 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 4.6 out of 5 stars See all reviews (3 customer reviews)
- Amazon Best Sellers Rank: #597,400 in Books (See Top 100 in Books)
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Strategic Planning: A Practical Guide for Competitive Success 2nd edition Edition
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Abraham (strategy and entrepreneurship, California State Polytechnic U.) outlines the process of strategic planning for managers and executives, consultants, owners of small to medium sized-businesses, students in MBA and executive-education programs, and undergraduates. He details what it is and how to do a strategic analysis using a specific model for making decisions and recommendations, with a focus on business-level or competitive strategies and single-business companies that are established and for-profit. The model addresses deciding the direction and strategy for the company, setting short and long-term objectives, and coming up with principal programs. He defines key terms, discusses strategic thinking, external and internal analyses, coming up with strategic alternatives, how and how fast to implement the strategy, managing the strategic planning process, and aspects of operational planning and implementation, ending with 10 benefits. The book updates his previous volume, Strategic Planning: A Practical Guide for Competitive Success (2006). Online access to case studies, analytical tools, quizzes, presentations, companion software for strategic analysis, and other resources is included. Distributed in North America by Turpin Distribution. --Book News Inc. Portland, OR
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