- Hardcover: 928 pages
- Publisher: McGraw-Hill Education; 2 edition (January 18, 2012)
- Language: English
- ISBN-10: 0071767460
- ISBN-13: 978-0071767460
- Product Dimensions: 7.5 x 1.8 x 9.5 inches
- Shipping Weight: 3.9 pounds (View shipping rates and policies)
- Average Customer Review: 15 customer reviews
- Amazon Best Sellers Rank: #114,781 in Books (See Top 100 in Books)
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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition Hardcover – January 18, 2012
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About the Author
Clarke L. Caywood, Ph.D., is a full professor and tenured member of the Integrated Marketing Communications Department in the Medill School of Journalism, Media, and Integrated Marketing Communications at Northwestern University. He was named by PRWeek as one of the 100 most influential PR people of the twentieth century and one of the top 10 outstanding educators in 2000; he was named Educator of the Year by the Public Relations Society of America; and he was named the Educator of the Year by the Sales and Marketing Executives of the Chicago area.
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The publisher should print this in two volumes.