From the Inside Flap
"With this book, Chris introduces a much-needed strategic approach to progressive, bulletproof web design. From the inception of a project to its final release, this book will help you understand the versatile intricacies of the design process, identify common stumbling blocks, and create the solutions your clients need."
Aaron Kenedi, Editor-in-Chief, Print Magazine:
"No one is thinking more clearly or more intelligently about designing for the web right now than Chris Butler. And now, with his new book The Strategic Web Designer, no one is writing more clearly about it either. As always, Chris employs his trademark conversational approach to present some big ideas about planning, optimizing, and designing your site, and offers valuable tips on what trends to look for on the horizon. All of which will make you not only a better web designer but smarter about the web in general."
David Sherwin, author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills and Success by Design: The Essential Business Reference for Designers:
"Christopher Butler has created a concise, poetic guide about to how to be strategic about your website work, from planning to prototyping, from measurement to mobile. There are countless resources out there that tell you how to design for the web. But this is one of the few that will help you think critically about how to do it better, and what the future of the web might hold for your practice."
David C. Baker, Recourses:
"What strikes me about Chris' book is that he's like a zoom lens. He can see the wide picture and place it in the context of marketing historically, and then zoom right in to how that might impact how any given business would optimize their "pull" strategies to attract the right kind of clients. His writing is clear, buttressed with research and examples, and drags you in to read the whole book at once."
From the Back Cover
Your clients are looking for an expert -- someone who understands rapidly changing technology and can provide strategic insight into their web projects from inception and development to launch and beyond. Are you that person?
Today, designers are expected to provide a level of web expertise that extends far beyond just good design. The Strategic Web Designer provides you with a foundation that will allow you to keep your bearings in an industry filled with constant technological change. You'll learn to:
- Plan web projects
- Organize information in ways that make sense
- Understand analytics
- Optimize content for search engines and mobile technology
- And more!