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Strategies and Tools for Corporate Blogging 1st Edition

4.5 out of 5 stars 2 customer reviews
ISBN-13: 978-0750684163
ISBN-10: 075068416X
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Editorial Reviews

Review

Ok, we finally figured out why blog, now John Cass tells us how to do it----successfully! This comprehensive approach to developing a corporate blog program covers everything from A- 6 Apart to Y - YouTube. I particularly found the blog audit section (chapter 2) for sizing the market particularly helpful. By following John's strategies, you are sure to have a high ranking blog that resonates with your customers. I wish I had the benefit of this book when I started a corporate blog last year.
-- Warren Sukernek, Vice President of Marketing and Sales, Cruise West

John Cass provides a great wake up call for corporations. He highlights not only how blogging can improve a company's relationship with its customers, but also 'the recipe for success,' such as the mechanics of blogging, how it fits into the marketing mix, how to develop guidelines for employees, and more. He describes real examples of what companies have done in the past and what they can do moving forward to get on the blogging bandwagon. This is a must-read for anyone who is thinking about implementing blogs.
--Scott K. Wilder, Group Manager, Intuit Small Business Online Communities

In the old days, you only had two ways to reach audiences: Buy expensive advertising or convince the media to write about you. Today, the Web allows any organization to be just in time and just right publishers. John Cass delivers everything you need to know to harness the amazing power of blogs and blogger relations to reach your buyers directly.
--David Meerman Scott, Author, The New Rules of Marketing and PR

About the Author

Fellow of the Society for New Communications Research (SNCR), President of the AMA Boston 2005-2006. He blogs at PR Communications: pr.typepad.com.

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Product Details

  • Paperback: 240 pages
  • Publisher: taylor & francis; 1 edition (April 16, 2007)
  • Language: English
  • ISBN-10: 075068416X
  • ISBN-13: 978-0750684163
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,654,294 in Books (See Top 100 in Books)

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