-- Warren Sukernek, Vice President of Marketing and Sales, Cruise West
John Cass provides a great wake up call for corporations. He highlights not only how blogging can improve a company's relationship with its customers, but also 'the recipe for success,' such as the mechanics of blogging, how it fits into the marketing mix, how to develop guidelines for employees, and more. He describes real examples of what companies have done in the past and what they can do moving forward to get on the blogging bandwagon. This is a must-read for anyone who is thinking about implementing blogs.
--Scott K. Wilder, Group Manager, Intuit Small Business Online Communities
In the old days, you only had two ways to reach audiences: Buy expensive advertising or convince the media to write about you. Today, the Web allows any organization to be just in time and just right publishers. John Cass delivers everything you need to know to harness the amazing power of blogs and blogger relations to reach your buyers directly.
--David Meerman Scott, Author, The New Rules of Marketing and PR
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