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The Strategy Book: How to think and act strategically to deliver outstanding results (2nd Edition) (The X Book) Paperback – January 2, 2016
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From the Back Cover
STRATEGY IN ACTION
WINNER OF COMMUTER'S READ, CMI MANAGEMENT BOOK OF THE YEAR
AND AMAZON’S BEST BUSINESS BOOKS AWARD
The Strategy Book focuses on how you can create powerful strategies to deliver success in a competitive world. It answers the following questions:
- What do we know about strategy?
- What can creative strategy do for you?
- How can you effectively create winning strategies?
- How to think and act strategically?
- How can you engage people with strategy?
- How do you avoid pitfalls, problems, and screw-ups?
Using the art and science of strategy, The Strategy Book has been fully updated and will help you tackle the really important challenges you face both in developing strategies and putting them into action. Its aim is to give you best ideas wrapped up in a usable, enjoyable package.
'Max Mckeown demystifies the strategy process
and challenges the reader to really think and take action.
With its rich array of strategy tools, this book will help
bridge the "theory-practice gap" to produce results
which really matter.'
Professor Linda Holbeche, author of The High Performance
Organisation , Centre for Leadership
Innovation, University of Bedfordshire
‘A great and truly helpful book which I fully expect to
reference back to for years to come.’
Geir Holmer, ex-Virgin Media Independent Consultant
About the Author
Max Mckeown is an author, consultant & popular speaker in the strategy field. He shares cutting edge research with clients in the real world of major corporations. Max has a PhD & MBA with a speciality in strategy and strategic change. His clients include: Microsoft, Virgin, Sun International, 2012 Olympics, Toyota and Topshop.
Top customer reviews
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This book is not meant to be an all encompassing textbook on strategy. It is meant to be a good high level introduction and handy desk reference guide for those who have studied this material elsewhere. For those who want to dive deeper into any of he topics the references are quite handy. For the price, you really get a lot of strategic bang for your buck.
In the early parts of the book, Dr.McKeown takes up the big questions of strategy - What is it? Where did it come from? How has strategic thinking evolved from ancient time to today’s modern corporate world? In reflecting on the varied perspectives and thoughts about strategy, McKeown presents how a strategist can further strengthen the link between their intentions and their desired outcomes. One way he does this is by challenging the reader to ask what he considers "questions of analysis” (relating to quantifiable data) and "questions of creativity” (relating to the human process of intention and innovation). He emphasizes that, in practice, a balanced approach to applying these perspectives is the most successful approach - in a proportion that is a matter of individual preference as well as situational variables.
He wraps this introductory section by pointing out how critical it is for a successful strategist to be agile and not tied to any single approach or method. This is an excellent “bridge” to the balance of the book, which begins with a series of useful practices at the individual strategist level. With that in place as a foundation, the book expands its scope to focus on the external environment: strategic choice at the enterprise level towards sustainable competitive advantage. Part 5 is a practical look at the process of bringing strategy to life in the real world - a process which is very much social and emergent. Consequently, McKeown focuses on modeling strategy and how to best create a set of strategic disciplines within the organization.
The Strategy Toolkit section - Part 6 in the edition I have - is what really separates this book. It alone is worth the price of the book! By presenting an accessible overview of the critical strategy tools from the leading thinkers in the space, Dr.McKeown offers his readers a practical glimpse into the most important academic thinking about creating desired outcomes. This gives readers basic familiarity with a broad set of strategic concepts and an excellent "jump-off point" for further in-depth research and analysis by the reader into the individual works referenced.
For instance, in my career, as it relates to strategy, the leading thinkers I have been most influenced by include Ralph D. Stacey (who - over the course of his many critically important books on strategy as a complex/adaptive/socially-emergent process of human interaction - directly challenges most of the rest of the material featured in strategy books such as this one!) and Stephen Cummings and David Wilson (who, particularly in their excellent book 'Images of Strategy’, make the case that “being strategic" is primarily a matter of orchestrating an ongoing process of orientation, animation, integration, and adaptation).
Both of these - and dozens more - are included and briefly introduced here by Dr. McKeown.
Throughout The Strategy Book, Max McKewon offers checklists and other tools to enable the reader to quickly dive in and out of the book without losing context. He covers the broad and highly complex topic of strategy and strategy-making with a light touch, thereby making it accessible and readable. Ultimately, that is what makes this a successful text - that it will be read and put into use!
And as you said that "strategy is ... about how people attain desirable ends with available means". If one is doing such thing like running a strategic session, this book can be a very useful help.