1 year
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1 year auto-renewal
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strategy+business

3.6 out of 5 stars 7 customer reviews

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Frequently Bought Together

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Product Description

Subscription Length: 1 year auto-renewal

The aim of Strategy & Business is to challenge old assumptions not by telling CEOs what to think--but by laying out an agenda covering which issues are worthy of thought. The articles will be practical, but will also nudge, prod and provoke. They will be required reading for leaders.

Product Details

Subscription Length: 1 year auto-renewal
  • Format: Magazine
  • Shipping: Currently, item can be shipped only within the U.S.
  • Publisher: Strategy & Business
  • ASIN: B002PXW0WG
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #900 in Magazines (See Top 100 in Magazines)
  • This magazine subscription is provided by Synapse

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Customer Reviews

3.6 out of 5 stars
(7)
3.6 out of 5 stars
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Top Customer Reviews
21 of 25 people found the following review helpful
3.0 out of 5 stars Online version: Good hook, uneven delivery August 24, 2003
By SCCAN
Subscription Term Name:1 year
A friend introduced me to S+B with an article about Chief Marketing Officers (CMO), of which I am one. I read it with interest, so much so that I emailed the author with my questions. He replied promptly and fully which was very refreshing. The fact that S+B gave enough info to contact authors is very good. Also, the articles tend to be longer than most magazine articles so there's 'room' to present ideas in more thoughtfully, maybe even to include supporting research. Some of the other articles WERE research articles with data, charts, etc.
There are two worthwhile points that follow this cautionary tale, so persevere Dear Reader:
The article said that the really strategic CEOs are now seeking a new class of marketing officer: CMOs who have combined operations and CONSULTING experience. That resonated well with me because I have both. Then it sites some credible famous names and their theories such as Philip Kotler whose text book I used in B school. That gave me warm fuzzies too. BTW, Kotler was talking about PRODUCT MANAGEMENT, not strategic marketing, but let's not quibble at this point.
So far so good.
Then, THEN! Then it said to the effect (further clarified in an email from the author) that different "brands" cannot effectively do strategic marketing because of the conflicts caused by distributed organization structures, authority and demands on resources.
Huh? Excuuuuuse me? Is this a marketing article or an OrgDesign one?
(a) what do BRANDs have to do with early product planning? It turns out the author's definition of a brand is what those of us in the working world would call a "business unit."
(b) why is a consulting background critical for CMOs? So that we can give good presentations and influence decision makers.
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11 of 16 people found the following review helpful
5.0 out of 5 stars Probably the finest management magazine available January 31, 2002
Subscription Term Name:1 year
With a very modern layout and a surprisingly liberally-minded and thoughtful style in writing, strategy+business is my preferred management/business magazine. Articles come mostly from the consulting practice of booz-allen, but the contributions rarely give you the sense of would-be scientific, often boring approach of harvard business review. Though the latter is still widely considered the business bible, I find strategy+business has been much more successful lately to find an inspirational, yet critical and relevant approach to business writing.
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5.0 out of 5 stars Five Stars February 23, 2015
By Mickely
Subscription Term Name:1 year auto-renewal|Verified Purchase
I had this subscription earlier and enjoyed it so much I presubscribed.
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5.0 out of 5 stars Five Stars July 16, 2016
Subscription Term Name:1 year auto-renewal|Verified Purchase
Insightful content.
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