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The Strategy of Campaigning: Lessons from Ronald Reagan and Boris Yeltsin y First printing Edition

4.0 out of 5 stars 1 customer review
ISBN-13: 978-0472116270
ISBN-10: 0472116274
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In Trump We Trust: E Pluribus Awesome! by Ann Coulter
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Editorial Reviews

Review

"I know of no other study which has so brilliantly examined campaign strategies of such importance across cultural divides. This book should be required reading for everyone who wants to understand modern political strategies in historic context." - Newt Gingrich, Former Speaker of the U.S. House of Representatives "The lessons of how Reagan and Yeltsin transformed the world are so profound that they go beyond international affairs. Every leader - in business, innovation, politics, and life - should understand them. The campaigns of Reagan and Yeltsin were based on redefining the competition and the issues. This book, using new archival research, will fascinate not only historians but anyone interested in the lessons of leadership." - Walter Isaacson, President of the Aspen Institute and author of Einstein: His Life and Universe" --This text refers to the Paperback edition.

About the Author

Kiron K. Skinner is Associate Professor of History and Political Science at Carnegie Mellon University, and a member of the Defense Policy Board, the Chief of Naval Operations Executive Panel, and the National Security Education Board. Serhiy Kudelia is an adjunct lecturer and Ph.D. candidate at the Paul Nitze School of Advanced International Studies, Johns Hopkins University. Bruce Bueno de Mesquita is Julius Silver Professor and Chair of the Department of Politics at New York University, and a Senior Fellow at the Hoover Institution. Condoleezza Rice is a Professor of Political Science at Stanford and a Senior Fellow at the Hoover Institution. She is currently serving as United States Secretary of State.
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Product Details

  • Hardcover: 356 pages
  • Publisher: University of Michigan Press; y First printing edition (August 22, 2007)
  • Language: English
  • ISBN-10: 0472116274
  • ISBN-13: 978-0472116270
  • Product Dimensions: 9.2 x 6.5 x 1.2 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #536,079 in Books (See Top 100 in Books)

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Top Customer Reviews

By Ansel H. Cowan on March 28, 2008
Format: Hardcover
I heard an interview with the author of this book on POTUS 08 on XM Radio. It was a fscinating discussion, so I ordered the book. The book was a great presentation of how successful politicians can change the election environment by framing the debate on their issues. It also illustrates that there are few "overnight" successes in politics.
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