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on April 21, 2016
Great
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on July 5, 2009
This book is a nice option, if you would like to learn about Strategy.

It gives you some examples, so even if you haven't studied anything about business you will be able to learn generic strategies from it.

It doesn't provide deep details. But there are references to the original sources in the book.
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on August 12, 2015
Beautiful product
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on October 21, 2014
Excellent product and transaction.
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on December 17, 2014
PERFECT!
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on September 29, 2011
This book was so easy to read and very much straight to the point. It helped me understand the basics behind determining what marketing strategy to adopt.
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on May 20, 2013
It was like a "some topics" more than a "something to use in class.
As a complementary information it's OK.
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HALL OF FAMEon December 19, 2007
Too many businesses fail to make the connection between strategy and implementation. Having great ideas is terrific, but they won't do you much good if you can't execute them. Years ago, Sam Walton may have suspected that high volume and low prices would lead to extraordinary retail success, but he understood that he would need a dependable system to deliver the goods. This practical manual supplements clear explanations with sidebars that call attention to common stumbling blocks and offer useful tips, lists, charts, sample plans and forms, and with chapter summaries. The book also includes an appendix that provides worksheets, the address of a companion Web site, a glossary and useful suggestions for further reading. We believe that any executive or manager will be able to relate to the book's underlying message: If you're going to do something, do it right.
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on September 8, 2014
Good
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on October 19, 2008
I found this book to be a nice review of business planning and implementation. Although much of the content is common sense, it is presented in a very thoughtful and organized approach. Additionally, I found it surprising to see that the contents are almost entirely adopted as-is at the Fortune 100 company in which I work.
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