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Strategy Excellence for Product Managers: A Guide to Winning Markets through Product Strategy Paperback – September 10, 2017

by Greg Cohen (Author)

4.3 17 ratings

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If you want to be a great product manager, you need a great product strategy. You have to understand how to keep your product moving today, and how to invest in its success for years to come. But developing a product strategy is hard, and takes time. It means understanding where your customer, the technology, and your competitors are all headed. You have to monitor and adjust constantly. You have to move beyond managing the product and start leading it. This book reveals how to create a winning product strategy, even when you’re coming from behind. It covers the three main areas you need to understand for long-term success: i) The five elements of a product strategy, ii) How to drive product growth today and into the future, and iii) How to analyze markets to create a sustainable competitive advantage Whether strategy is already a regular part of your routine or if you are looking to improve, this book offers you detailed, practical advice on achieving success for your product.

Print length

178 pages
Language

English
Publication date

September 10, 2017
Dimensions

6 x 0.41 x 9 inches
ISBN-10

0999110608
ISBN-13

978-0999110607
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Editorial Reviews

Review

"If you want to know what it really means to be CEO of your product, this book is a must read. Greg offers practical frameworks for the key pillars of product management that you can put to work immediately. This book is destined to become the definitive guide on strategy for PMs."-- Anant Chintamaneni, VP Products, BlueData, Inc.

"Good Product Managers know how to lead teams to ship product. But the great ones do more than that -- they execute a true product strategy. This book is a much-needed primer on how to do exactly that."--Mike Belsito, Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference

"Read Greg's book before your competitors do: it's chock full of great frameworks and advice for how to take your strategic thinking to the next level."-- Dan Olsen, Product Management Consultant and Author of The Lean Product Playbook

"When one of my favorite voices in agile told me there was a deficit on strategic thinking and an opportunity to fix it, I listened. I'm glad I read this book."-- Alex Cowan, faculty, University of Virginia Darden School of Business

"With Strategy Excellence for Product Managers, Greg Cohen has created an outstanding guide for product and market-focused growth hackers who want to develop new professional skills or simply enhance existing ones. Exhaustively researched and peppered with fascinating real-world examples that bring strategy concepts to life, this compact volume packs a career's-worth of hard-won experience into an exceptional reference manual that readers will want to re-visit again and again."-- John Armstrong, Growth hacker and Chief Marketing Officer, Zettaset

"Today a great deal of emphasis is placed on being responsive to the market. Greg Cohen's latest book illustrates how product managers can perform even better by being both responsive and strategic."-- Sanjay Raghu, Head of Product Marketing & Technical Services, CloudGenera

"Greg Cohen has written another wonderful book--a comprehensive look at product strategy methods, decisions, and outcomes in technology today - wrapped in entertaining stories. The book is a masterful summation of the essentials of product strategy excellence."-- Therese Padilla President, Association of International Product Marketing & Management

"Greg Cohen has authored a creative and practical masterpiece for the savvy product manager. Strategy is critical to your company's success. Learn how to create a sustainable product strategy that generates competitive advantage from one of the greatest strategic product thinkers of our time."-- Michael Feldman, VP, Top Partnerships, LiveRamp

About the Author

Greg is the founder of Agile Excellence LLC and a 20-year Product Management veteran with extensive experience in understanding customer needs and collaborating with development to create market-driven products. He is an expert and strong advocate of customer centric design, Agile development, and a pioneer of Lean product management methods. He has worked and consulted to venture start-ups and large companies alike, including Software-as-a-Service (SaaS) products, data analytics, and medical diagnostics and devices. Companies include Accretive Health, Chiron Diagnostics, Cisco, Computer Associates, Dell, Experian, ideaLab!, Instill, Kaiser, Mako Surgical, Pandesic, People Fluent, Smith and Nephew Endoscopy, SunTrust, and Walmart.com. Greg is the author of the books Agile Excellence for Product Managers, Lean Product Management, and 42 Rules of Product Management, the former president of the Silicon Valley Product Management Association, as well as a speaker and frequent commentator on product management issues. Greg earned an MBA with honor from Babson College and a Bachelor of Science in Mechanical Engineering with second major in Electrical Engineering from Tufts University.

Product details

Publisher ‏ : ‎ Agile Excellence Press (September 10, 2017)
Language ‏ : ‎ English
Paperback ‏ : ‎ 178 pages
ISBN-10 ‏ : ‎ 0999110608
ISBN-13 ‏ : ‎ 978-0999110607
Item Weight ‏ : ‎ 9.5 ounces
Dimensions ‏ : ‎ 6 x 0.41 x 9 inches

Best Sellers Rank: #1,872,203 in Books (See Top 100 in Books)
- #14,990 in Business Management (Books)

Customer Reviews:
4.3 17 ratings

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Greg Cohen

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Greg Cohen, Founder of Agile Excellence LLC and Senior Principle Consultant with the 280 Group, is a 20 year Product Management veteran with extensive experience and knowledge of Agile development, a Certified Scrum Master, and former President of the Silicon Valley Product Management Association. He has worked and consulted to venture start-ups and large companies alike and has trained product managers on Agile development methods throughout the world. Greg is the author of the book "Strategy Excellence for Product Managers" and "Agile Excellence for Product Managers", a speaker and frequent commentator on product management issues, and a pioneer in Lean Product Management methods.

Greg has a background in B2B software and Software-as-a-Service (SaaS) including spend analysis, business analytics, contract management, network security, and medical technology. Prior to consulting, he has managed over a dozen products from concept through deployment and end of life for Silicon Valley Companies such as Instill (acquired by iTradeNetworks,) Idealab!, and Pandesic (a joint venture between Intel and SAP.)

Greg earned an MBA with honor from Babson College and a Bachelor of Science in Mechanical Engineering with second major in Electrical Engineering from Tufts University.

Customer reviews

4.3 out of 5

17 global ratings

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Ken Feehan

This book will help you break bad habits and up your game!

Reviewed in the United States on October 10, 2017

Verified Purchase

This is an terrific overview of what executive-level Product Management people do for a living. Greg lists the key elements of doing Product Management -- but then he discusses why you should be doing these tasks. The 'why' is critical -- embracing it will make you be a better team member and will prepare you for the tough executive conversations. Follow the plans in this book and your company will make products that customers will love.

Tip: Suggest that your boss read this book too!

One person found this helpful

Helpful

Sudarshan Gopalan

Good book on product strategy

Reviewed in the United States on February 7, 2021

Verified Purchase

I found this book very useful. There are many frameworks and examples. You won't be disappointed by it. Some of the examples probably need updating.

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Brian W. Lawley

Must read for all Product Managers

Reviewed in the United States on October 6, 2017

Verified Purchase

This book contains some very unique and powerful strategy concepts not found in ANY other Product Management books. It is particularly valuable if you are doing Agile or Lean development, but all Product Managers will benefit from it. Full disclosure - I wrote the foreword for this book, but I stand behind my words in this review - it is a MUST read for anyone who wants to rise above being just a tactical Product Manager to become more strategic.

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JH

Excellent book, well written, useful

Reviewed in the United States on August 9, 2018

Verified Purchase

Unlike many business books that are mostly fluff and could easily be boiled down to a page or two at most, this one is actually useful to anyone involved in product strategy or product management. It's also well written and clear -- which is refreshing! I've been in product management and product marketing for a couple of decades and find it insightful and practical.

One person found this helpful

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R. S. Carson

Good summary of various frameworks

Reviewed in the United States on January 27, 2019

Verified Purchase

The book contains a lot of good frameworks for analyzing products, markets and strategies. Not a deep dive but good to have as a reference.

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Michael Lenox

Strategy Excellence for Product Managers is a nice rejoinder to the sometimes held belief that strategy undermines ...

Reviewed in the United States on October 20, 2017

Verified Purchase

Strategy Excellence for Product Managers is a nice rejoinder to the sometimes held belief that strategy undermines agility. Cohen provides guidance on how a good strategy is critical to successful agile product development and provides a set of practical tools and frameworks to help product managers think strategically. A great read for product managers and strategists alike.

One person found this helpful

Helpful

Sandhya

... provides an extremely thorough and comprehensive overview of the best product strategy frameworks

Reviewed in the United States on October 16, 2017

This book provides an extremely thorough and comprehensive overview of the best product strategy frameworks, concepts and the secret recipe for product success in the most interesting way. It emphasizes on the need and methods to be strategically responsive to the ever-growing market and competition having utilized your product and company's core capabilities. The case study driven approach to illustrate the different strategic concepts, where Greg analyzes the products we all might have encountered or heard about, sets a great context. This approach helps us better understand the different product strategy techniques that have led to the success or failures of those products. This book definitely is a must read and serves as one of the best go-to-guides for anyone wanting to develop or ace strategic thinking for gaining a sustainable competitive advantage for their product.

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Top reviews from other countries

Ashley

Less Fluff, More Stuff...

Reviewed in the United Kingdom on November 26, 2023

Verified Purchase

A good book which is concise and cuts to the chase. Well sectioned so that it covers all bases in a logical sequence. Some examples/case studies are old, but the content is well written and can read the book in a couple of sittings, which is the way I like them.

LK

Amazing book for product managers

Reviewed in Germany on December 9, 2018

Verified Purchase

This book is great. It is full of insights and useful information on how to properly do product management. Great for anyone who hasn't had any formal education on product. Very practical and also very easy to read. Thank you, Greg, for putting so much wisdom and experience into this wonderful book.

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