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Strategy: A History First Edition

4.5 4.5 out of 5 stars 998 ratings

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Selected as a Financial Times Best Book of 2013

In
Strategy: A History, Sir Lawrence Freedman, one of the world's leading authorities on war and international politics, captures the vast history of strategic thinking, in a consistently engaging and insightful account of how strategy came to pervade every aspect of our lives.

The range of Freedman's narrative is extraordinary, moving from the surprisingly advanced strategy practiced in primate groups, to the opposing strategies of Achilles and Odysseus in The Iliad, the strategic advice of Sun Tzu and Machiavelli, the great military innovations of Baron Henri de Jomini and Carl von Clausewitz, the grounding of revolutionary strategy in class struggles by Marx, the insights into corporate strategy found in Peter Drucker and Alfred Sloan, and the contributions of the leading social scientists working on strategy today. The core issue at the heart of strategy, the author notes, is whether it is possible to manipulate and shape our environment rather than simply become the victim of forces beyond one's control. Time and again, Freedman demonstrates that the inherent unpredictability of this environment-subject to chance events, the efforts of opponents, the missteps of friends-provides strategy with its challenge and its drama. Armies or corporations or nations rarely move from one predictable state of affairs to another, but instead feel their way through a series of states, each one not quite what was anticipated, requiring a reappraisal of the original strategy, including its ultimate objective. Thus the picture of strategy that emerges in this book is one that is fluid and flexible, governed by the starting point, not the end point.

A brilliant overview of the most prominent strategic theories in history, from David's use of deception against Goliath, to the modern use of game theory in economics, this masterful volume sums up a lifetime of reflection on strategy.

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Editorial Reviews

Review

"[Freedman's] books manage to delight the experts yet are still comprehensible to the general reader, a rare skill in this genre. On this occasion, he has produced what is arguably the best book ever written on strategy." --Washington Post

"Magisterial... wide-ranging erudition and densely packed argument." --The Economist

"This is a book of startling scope, erudition and, more than anything, wisdom." --Financial Times

"Comprehensive, vigorous survey of strategy and its evolution...A lucid text that raises questions while answering others--of great value to planners, whether of an advertising campaign or a military one." --Kirkus Reviews

"Sir Lawrence Freedman's 750-page magnum opus, Strategy: A History, is encyclopedic, although not alphabetical, a pleasure to dip into here and there...There are grand strategies set forth in several of the greater works covered by Freedman, but Strategy: A History holds the reader to the strategic level, a subset of grand strategy." --New Criterion

"Strategy: A History is easily the most ambitious book that I have read in many years... With a book of this scope anybody can find something to disagree with but nobody can come away from this book without feeling enriched and intellectually challenged. It will live on as a classic. " --Mark Stout, War on the Rocks

"Strategy: A History, is an ambitious and sprawling book by a British military historian who has written widely, and very well, about nuclear and cold war strategy, the Falklands War, and contemporary military affairs, among other subjects... With admirable candor, Freedman tells us that he received the contract for this book in (gulp!) 1994, and that he made a 'number of false starts' with the manuscript. Considering the daunting scope of the subject, this is entirely understandable. Considering the wisdom and analytical brilliance he brings to bear on that subject, it's been well worth the wait." --The Daily Beast

"Tour de force... Unusually thoughtful and clearly written, Freedman's dense tome is a serious academic study in political theory, but it has crossover potential and will attract readers interested in military planning, strategic systems, and the nature of power." --Publishers Weekly starred review

"A vast exploration of strategy... full of surprises, and marked by unsurpassed erudition. It also is witty and reminds us that he in the world who knows most about strategy may be the one who is the most unimpressed with it."--National Review

"An erudite, encyclopedic study that will surely become a standard reference in the discipline." --strategy + business

"A fascinating review of the tools available to all of us to create agile, informed and interesting decisions." --Sheridan Jobbins, the World Economic Forum blog

"Lawrence Freedman shows here why he is justly renowned as one of the world's leading thinkers about strategy, which he defines as the central art of getting more out of a situation than the starting balance of power would suggest." --Joseph S. Nye, Jr., Harvard University and author of The Future of Power

"A marvelous grand tour of the meaning, implications, and consequences of strategic thinking through the ages and in multiple contexts. Freedman is a master of the subject and unsurpassed in his ability to unravel the twists and turns of strategic complexities and paradoxes." --Robert Jervis, Adlai E. Stevenson Professor of International Politics, Columbia University

"This is a wonderful book--a comprehensive yet deeply considered summation of the very nature of strategy by the premier social scientist of the subject. Strategy: A History is lucid and dispassionate, sometimes rueful, often ironic, always informative." --Philip Bobbitt, author of The Shield of Achilles: War, Peace and the Course of History

"This substantial, comprehensive, hermeneutic work examines the various dimensions and history of "strategy," which Freedman defines as "the art of creating power"...this very ambitious exploration provides readers with a useful introduction to the field of strategic studies." --CHOICE

Book Description

A sweeping, magisterial account of strategy, ranging from the Greek classics, to Carl von Clausewitz, to modern business management

Product details

  • Publisher ‏ : ‎ Oxford University Press; First Edition (October 2, 2013)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 768 pages
  • ISBN-10 ‏ : ‎ 0199325154
  • ISBN-13 ‏ : ‎ 978-0199325153
  • Item Weight ‏ : ‎ 2.45 pounds
  • Dimensions ‏ : ‎ 9.4 x 2.5 x 6.6 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 998 ratings

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Customer reviews

4.5 out of 5 stars
998 global ratings

Customers say

Customers find the book interesting, illuminating, and brilliant. They also describe the book as large and an excellent summary of various strategic schools. Opinions are mixed on readability, with some finding it well-written and thorough, while others find it obtuse and difficult to read.

AI-generated from the text of customer reviews

60 customers mention "Content"49 positive11 negative

Customers find the book interesting, masterful, and objective. They also say it presents a sweeping historical narrative that is intellectually challenging. Customers say it's well researched, draws examples from a wide timeframe, and is useful and illuminating.

"...It is magnificent in its amazing scope, with short summaries and interesting insights on practically every strategic thinker in history, and many..." Read more

"This book presents a sweeping historical narrative in a way that is intellectually challenging and stimulating...." Read more

"...Freedman, however, makes no major mistakes and offers a very sensible view of what game theory can, and cannot, teach us about strategy...." Read more

"A behemoth of a book. Amazing insights to political strategy. A must for those in political coaching, in politics and anyone involved in politics...." Read more

36 customers mention "Reading experience"36 positive0 negative

Customers find the book a brilliant, worthwhile introduction to the key texts. They also say it's refreshing, nicely done, and proficiency.

"...Overall, I thought the book was very well-researched, written, and produced...." Read more

"...Overall, an excellent book, one that I really enjoyed reading." Read more

"...Here, he reveals his predilection for literature and story. It's a refreshing take, eschewing platitudes and cheerleading in favor of a more..." Read more

"...undertaking of intellectual esposé done with clarity, sagacity and proficiency. Lawrence Freedman knocks it out of the park." Read more

14 customers mention "Length"11 positive3 negative

Customers find the book long, with short summaries and interesting insights. They also say it's well worth the read, with 650 pages and an additional 100 pages of annotated footnotes.

"...It is magnificent in its amazing scope, with short summaries and interesting insights on practically every strategic thinker in history, and many..." Read more

"...The book is long (650 pages) and has an additional 100 pages of annotated footnotes...." Read more

"...While the book is long, the most important contributions occur near the end when Freedman offers his take on "best practices" in developing..." Read more

"...The only thing that keeps it from being five stars is it's length; Freedman tends to get a little long winded in parts of the book." Read more

6 customers mention "Scope"6 positive0 negative

Customers find the scope of the book meticulously broad, encompassing the realms of business, politics, and drama. They also say the book is comprehensive, insightful, and useful. Readers also mention that the author is extremely broad, touching on business books and dense academic reading.

"A fantastic, and broad, look at the many facets of strategy, from military to business, even to starting a social revolution...." Read more

"...Meticulously broad, encompassing the realms of business, politics and drama in addition to most every corner of military strategy, as well as its..." Read more

"...It applies great depth and occasional flashes of dry British wit to a wide range of strategic thought and practice, including great discourses on..." Read more

"This is a comprehensive, insightful and useful book...." Read more

20 customers mention "Readability"10 positive10 negative

Customers have mixed opinions about the readability of the book. Some find it well written and easy to understand, while others say it's rambling, disorganized, and obtuse.

"...will enjoy a nicely-written (and flawlessly edited) overview that starts with chimps..." Read more

"...that may be hard to hold in one’s mind, making it difficult to follow his train of thought. But, again, don’t get lost in the forest for the trees...." Read more

"...I found the book illuminating and well written, although at times I had to remind myself of what is it that the book is about and why is it that I'm..." Read more

"...a historical subject contributes to digression and the writing can be often desultory...." Read more

Leaves nothing out!
4 out of 5 stars
Leaves nothing out!
Under this disarmingly simple title but undoubtedly comprehensive volume, Lawrence Freedman addresses what may be one of the most complex concepts in human language. Moving through time and history, he discusses strategy's varying ideas, motivations, and manifestations across human endeavors.Beginning with Jane Goodall's study of primates and ending with modern Bounded Rationality Theory, the story plunges through the dimensions of human conflict, analyzing the protagonists and factors that precipitated political, social, and revolutionary movements, as well as war. Like an expert dramatist, Freedman moves nimbly to and from sequences of events as they occurred, without ever imposing a moral judgment but constantly examining causal factors and consequences. Discussed here are a breadth of well-known strategists like Sun Tzu, Clausewitz, Machiavelli, and Liddell Hart, as well as lesser-known and seemingly unstrategic characters like Leo Tolstoy, Mahatma Gandhi and Max Webber. However, the unity and harmony of thought are maintained in what can only be characterized as the primacy of power and clashes of will. Those looking for specific applications in academic disciplines will be happy to find the foundation of strategic thought behind Business, Management, Economics, and Politics without ever getting bogged down by the noise of sensationalism or opinion.I gave the book 4 out of 5 stars because although it is exceedingly well written and thorough, there are a few instances in which Freedman meanders too far from base camp. Here, I am thinking about the history of various revolutions. There was undoubtedly something to be said about how strategy played into them, but the degree of description and detail may have been unnecessary. In other instances, he labors to fit in topics that can be dispensed. Examples of this are seen in Exodus and Milton's "Paradise Lost" discussion. I love Milton, but I'm not convinced that the epic of the fallen angels fits in here.What you should know: If you pick up this book, it will be well worth your time, regardless of your background. Just be prepared to set aside time to savor it. This may sound counterintuitive, but I recommend reading the last chapter before you read the first. It provides a roadmap to the book, so you can always see in which direction you're headed. Now that I have read it once, I will probably re-read it again to make sure I get the most out of it. I definitely see myself referencing it from time to time.
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Top reviews from the United States

Reviewed in the United States on November 7, 2014
This book is both magnificent and maddening. It is magnificent in its amazing scope, with short summaries and interesting insights on practically every strategic thinker in history, and many others who are not thought of as strategists, but whom Freedman rightly and insightfully includes. It is maddening in its failure to actually address the question of what strategy is best, under what conditions. In fact, the book is mis-titled, because it is not about strategy, but about theories of strategy. It could be more accurately titled: "The Pretensions of Strategists: A History," because that is its actual theme.

What is most maddening about the book is its consistent ducking responsibility for saying that any strategy is good under certain circumstances. It is an "academic" book in both the best and worst ways. It has massive erudition, keen critical intelligence and brilliant insights. But it sticks to criticism, and fails to offer any positive advice on good strategy. For every thinker Freedman follows this formula: he summarizes the theory of the thinker, describes the initial case for it or temporary success, and then points out where it has failed. Then he magisterially pronounces all views limited in applicability. This is a maddening ivory tower game, because the author is so risk averse that in his evasion of possible criticism he avoids also avoids insights that might actually be helpful to a decision maker.

In spite of the avoidance of positive recommendations, Freedman does have themes that he keeps coming back to, and are interesting and informative. One of these themes is that leaders often radically get wrong what can be accomplished by victory in a battle. G.W. Bush's "Mission Accomplished" is the most glaring example of this, but Freedman has numerous other illustrations, including Napoleon. In this respect, clearly Clausewitz is one of his heroes for his insight that battles need to serve political ends.

As far as military strategy, one of Freedman's really interesting insights is that the decisive thing in wars is more often alliances more than any cleverness on the battle field. The weight of allies tips the balance. This would indicate, as with Napoleon and Hitler, ISIL has now doomed itself by allying the world against it.

A third theme, and the one that he returns to most and is perhaps the most innovative in the book is that persuasion is a key part of strategic leadership, whether in battle, politics or business. Freedman's breathtaking breadth of scope really works in discussing this theme, where he brings people as disparate as Foucault and Lee Atwater into the same story--rightly.

I couldn't put the book down, all 650 pages of it, and will return to study parts of it, which I made note of. But I had the weird sensation of being continually dazzled, grateful, and disappointed all at the same time.
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Reviewed in the United States on January 17, 2021
This book encompasses all you wanted to know about strategy…and more. It was written by a subject-matter expert who has spent his life studying, teaching, and writing about strategy, as well as serving on the Official UK Inquiry into the Iraq War. So be prepared for a 768-page fact-dense book that at many times is not an easy read. In addition, the author may carry you into strategic territories and topics for which you have no immediate interest. My advice? Read the introduction and then the last chapter before diving into the book. As well, read the Table of Contents to find those areas that interest you. If a chapter you start doesn’t hold your attention, skip it and keep going. You can always come back to it later or just know that it exists as a ready-reference when using the well-developed index. Unfortunately, especially for those without the Kindle version and its search function, there is no separate bibliography beyond the references embedded into the Notes.

While my background in strategic study does not easily compare with the author’s, I do agree with the common dictionary definition that strategy is essentially a plan to obtain a goal. The author finds fault with this, saying it is much more when he writes:

"There is no agreed-upon definition of strategy that describes the field and limits its boundaries. One common contemporary definition describes it as being about maintaining a balance between ends, ways, and means; about identifying objectives; and about the resources and methods available for meeting such objectives. … By and large, strategy comes into play where there is actual or potential conflict, when interests collide and forms of resolution are required. This is why a strategy is much more than a plan. A plan supposes a sequence of events that allows one to move with confidence from one state of affairs to another. Strategy is required when others might frustrate one’s plans because they have different and possibly opposing interests and concerns."

All I can say to that is simply that one must plan to change plans! And that “failure to plan is planning to fail.” All this involves thinking and practice to gain facility. Despite any apparent objection, I believe the author understands this as well.

Now on to the more about the book. Again, it will likely not be a quick read for most. The author develops many high-level concepts that may be hard to hold in one’s mind, making it difficult to follow his train of thought. But, again, don’t get lost in the forest for the trees. Move on! Even then, however, as one reads the various vignettes of strategic actors, one even wonders if they had a plan (or strategy, with its definition changing throughout the book per different theorists), or just muddled along and lucked out, being in the right place at the right time. All’s well that ends well? We must have had a plan to be so successful, didn’t we? Regardless, the author sometimes throws out very few breadcrumbs to show you his path.

Sections I especially liked include the one on Saul Alinsky, the “notorious” author of “Rules for Radicals,” where Freedman mentions several hilarious solutions Alinsky used for getting his way. I also enjoyed many of Freedman’s comments about “universal” strategist John Boyd, whom I’d just recently discovered elsewhere. Boyd: “We need to deny our adversary the possibility of uncovering or discerning patterns that match our activity, or other aspects of reality in the world.” In addition, I appreciated the author’s recognition that luck (both good and bad) can play an important part in results, as does persuasion, when it aggregates, orients, and shapes our friends, enemies, and frenemies.

In the way of improvement, I could only wish that the author had spent a little more on some of the simpler aspects of strategy, things like option analysis, back-planning, and concepts found in chess, a subject the author seemed to dismiss quickly.

Overall, I thought the book was very well-researched, written, and produced. I found only one easily-corrected Kindle typo (page 446: At water vs. Atwater), which does not appear in the printed version. As I write this review, I might add that there are very few highlights in the Kindle version of the book. Perhaps my own many highlights of the things I think important will somehow be passed along to help future readers.

If you need further help in deciding to purchase, take advantage of the “Look Inside” feature to see the many, many strategic topics the author covers.

Bottom line, for the serious student of strategy, I highly recommend this Freedman masterpiece.

Of possible interest: 
Strategy Pure and Simple: Essential Moves for Winning in Competition and Cooperation  and
George Washington’s Liberty Key: Mount Vernon’s Bastille Key – the Mystery and Magic of Its Body, Mind, and Soul , a best-seller at Mount Vernon. “Character is Key for Liberty!”
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Top reviews from other countries

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Vitor Hugo
5.0 out of 5 stars Remarkable
Reviewed in Brazil on January 27, 2022
This book is a guide to a life learning strategy. It began in the strategy mind applied to the bible, then to military history, business, social movements, politics, and others always focusing on the best minds behind the main ideas. It's a real battle for the reader not to remain reading and reading and reading.
2 people found this helpful
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Parsec
5.0 out of 5 stars Ein großer Wurf!
Reviewed in Germany on January 16, 2024
STRATEGY: A HISTORY von Sir Lawrence Freedman ist ohne Frage ein ganz großer Wurf - sowohl was seinen Umfang wie auch die Fülle der behandelten Themen angeht!

Dies ist wirklich ein Buch, für welches man sich Zeit nehmen sollte und das man genießen muss... STRATEGY: A HISTORY einfach querlesen würde diesem Buch wirklich Unrecht tun. Freedman nähert sich dem Thema "Strategie" unter vielen Aspekten, sei es biologisch (wobei er auch auf das Verhalten von Primaten eingeht), philosophisch (hier werden sogar in der Bibel oder der Ilias erwähnte Strategien analysiert), politisch, natürlich historisch und militärisch. STRATEGY: A HISTORY behandelt also ein sehr weites Feld mit zahlreichen Verästelungen in andere Themengebieten, und ist genau deswegen so eine faszinierende Lektüre.

Freedman schreibt bei all dem wirklich großartig, die Schilderungen sind lebendig, kenntnisreich und trotz der Komplexität des Themas einfach sehr unterhaltsam. STRATEGY: A HISTORY ist ein Buch, bei dem man gerne verweilt und an dem man sich wunderbar festlesen kann.

Keine Frage, hier sind 5 Sterne völlig angemessen.
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Andrey
5.0 out of 5 stars Great book
Reviewed in Sweden on October 17, 2022
Great book, educates you on history, psychology, and of course strategy.
Alvaro Ibarra Vizcaino
5.0 out of 5 stars Excelente libro
Reviewed in Mexico on September 29, 2020
El libro llegó en perfectas condiciones así como en tiempo y forma la entrega
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Alessandro ZANASI
5.0 out of 5 stars Leggibilissimo.
Reviewed in Italy on March 10, 2019
Libro corposo, ricco di informazioni, si legge come un romanzo.