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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably Paperback – December 14, 2005
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“The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability.”
President and General Manager
The New York Times
“…a roadmap to profitable growth, this book helps you put the theories into
practice and deliver measurable results.”
Mark A. Kopelman
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“Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers.”
Keith Bradley, President
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“Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights.”
“For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals.”
Eric Mitchell, President
The Professional Pricing Society
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You may find some different points of view whether you should use: a low cost strategy or differentiation. This part was interesting.
As you continue reading the book, information becomes a little more hard to understand. This may not be a good option for students of first year of university. If you have a degree in Economics or Business then you should be able to follow the author.
There are parts that are not really practical. Information also becomes redundant. Sometimes I felt that the author had one good idea that could have been explained in 100 pages, but he forced it to 350+ pages.
I haven't been able to finish reading the whole book as it became boring. As I said previously there is too much repetition.
I would have given this book 5 stars if the content was precise and "priced" at a better price (maybe $25 USD).
The book is not light reading, is highly technical and has more than a little math to comprehend. But, it is worth it.
The strategic thinking is very focused.
If you are stuck on how to price your product or how to combat price competition, read this book.