- Hardcover: 352 pages
- Publisher: Routledge; 5 edition (March 2, 2010)
- Language: English
- ISBN-10: 0136106811
- ISBN-13: 978-0136106814
- Product Dimensions: 6.7 x 1.1 x 9.2 inches
- Shipping Weight: 1.4 pounds (View shipping rates and policies)
- Average Customer Review: 4.2 out of 5 stars See all reviews (43 customer reviews)
- Amazon Best Sellers Rank: #122,028 in Books (See Top 100 in Books)
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably 5th Edition
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From the Back Cover
KEY BENEFIT:The Strategy and Tactics of Pricingshows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.
KEY TOPICS: Strategic Pricing; Value Creation; Price Structure; Price and Value Communication; Pricing Policy; Price Level; Pricing Over the Product Life Cycle; Pricing Strategy Implementation; Costs; Financial Analysis; Competition; Measurement of Price Sensitivity; Ethics and the Law
MARKET: For those interested in learning about market pricing.
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Top Customer Reviews
I heard about this book via MIT's Open Courseware, where it is used in a grad level class on pricing. As you can imagine, I was intimidated since I'd only ever taken one, basic econ class in college. But I was desperate to learn and this book came highly recommended on just about every forum on pricing I came across.
And you know what? I have been floored by how accessible this book is. All of the concepts are neatly laid out, explained thoroughly and given relate-able business cases so you can understand the concepts and their importance to modern business practice. As a result I actually understand what market baskets are, why product differentiation matters to pricing and I'm starting to grasp how to implement new pricing structures in our ever expanding market. I feel like an actual asset to my team ;-).
I am very happy with this book and would recommend it to anyone who needs to lean about pricing. Totally worth the $50.
As a seller (reason why I bought the book): This book is very proffesional. Goes straight to the point. Very orginized structure. Evidently, it is written for people who are already in the business, not for new entrepeneurs. I'm highlighting many things because this is one of those books that you want to carry with you and use it as refference...
This is techincally a college textbook inteneded for upper level undergraduate or MBA level classes, but it reads like a consumer title. Because it's a textbook, you'll see that it's 5th edition, and revised every couple years. As we all know, textbooks change very little from edition to edition. Save yourself money and buy the previous edition, new or used its about 50% or 75% off the price.