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Streampunks: YouTube and the Rebels Remaking Media Hardcover – September 5, 2017

by Robert Kyncl (Author), Maany Peyvan (Author)

4.3 92 ratings

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An entertainment and tech insider—YouTube’s chief business officer—delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world.

In the past ten years, the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did, more than six decades earlier. Streampunks is a firsthand account of this upstart company, examining how it evolved and where it will take us next.

Sharing behind-the-scenes stories of YouTube’s most influential stars—Streampunks like Tyler Oakley, Lilly Singh, and Casey Neistat—and the dealmakers brokering the future of entertainment like Scooter Braun and Shane Smith, Robert Kyncl uses his experiences at three of the most innovative media companies, HBO, Netflix, and YouTube, to tell the story of streaming video and this modern pop culture juggernaut. Collaborating with Google speechwriter Maany Peyvan, Kyncl explains how the new rules of entertainment are being written and how and why the media landscape is radically changing, while giving aspiring Streampunks some necessary advice to launch their own new media careers.

Kyncl persuasively argues that, despite concerns about technology impoverishing artists or undermining artistic quality, the new media revolution is actually fueling a creative boom and leading to more compelling, diverse, and immersive content. Enlightening, surprising, and thoroughly entertaining, Streampunks is a revelatory ride through the new media rebellion that is reshaping our world.

Print length

272 pages
Language

English
Publisher

Harper Business
Publication date

September 5, 2017
Dimensions

6 x 0.93 x 9 inches
ISBN-10

0062657739
ISBN-13

978-0062657732
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Editorial Reviews

Review

“Robert’s vision is clear and compelling: the future of media will be one in which fans decide what matters.” — Reed Hastings

“Discovering YouTube was the happiest accident of my life. It’s allowed me to share my comedy with the world and reach an entirely new global audience. Fans have even told me they’ve learned English from watching my show on YouTube—which is a mistake.” — Conan O’Brien

“If you want to understand how media is changing, you need to understand YouTube. Streampunks is a fascinating look into the imaginative and determined minds of the people who are changing what we watch.” — Brian Grazer

“Thinking of starting your own new media career? Read Streampunks first. It’s a revealing, thoughtful portrait of what success in the digital age really takes.” — Michelle Phan

“I grew up in Cuba without access to the Internet. When I finally came to the United States, YouTube became my window to the world. Streampunks is an amazing description of experiences similar to mine.” — Camilla Cabello

About the Author

Robert Kyncl is the Chief Business Officer at YouTube where he oversees all commercial and creative relationships for the platform. Previously, Robert was Vice President of Content at Netflix, where he spearheaded the company's content acquisition for streaming TV shows and movies over the Internet. Robert has been listed in Variety's Dealmakers Impact Report as one of their "disruptors", Vanity Fair's New Establishment List, Billboard's Power 100 List and AdWeek's 50 List of Vital Leaders in Tech, Media and Marketing. Robert holds a Masters of Business Administration from Pepperdine University and a B.S. in International Relations from SUNY New Paltz. He resides in Los Angeles with his wife and two daughters.

Maany Peyvan is a lead writer at Google where he creates editorial and social content, advises on executive communications strategy and leads speechwriting for YouTube. He was previously an appointee in the Obama Administration, serving as Chief Speechwriter at the US Agency for International Development. He holds a bachelor of arts in behavioral biology and a master's degree in international relations, both from Johns Hopkins University.

Product details

Publisher ‏ : ‎ Harper Business (September 5, 2017)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 272 pages
ISBN-10 ‏ : ‎ 0062657739
ISBN-13 ‏ : ‎ 978-0062657732
Item Weight ‏ : ‎ 1.01 pounds
Dimensions ‏ : ‎ 6 x 0.93 x 9 inches

Best Sellers Rank: #1,806,645 in Books (See Top 100 in Books)
- #207 in TV & Video Engineering
- #388 in Entertainment Industry
- #447 in Performing Arts Industry

Customer Reviews:
4.3 92 ratings

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About the authors

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Robert Kyncl
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Full content visible, double tap to read brief content.
Robert Kyncl is the Chief Business Officer at YouTube where he oversees commercial and creative relationships for the platform. Previously, Robert was Vice President of Content at Netflix, where he spearheaded the company’s content acquisition for streaming TV shows and movies over the Internet.
Robert has been listed in Variety’s Dealmakers Impact Report as one of their “disruptors”, Vanity Fair’s New Establishment List, Billboard’s Power 100 List and AdWeek’s 50 List of Vital Leaders in Tech, Media and Marketing.
Robert holds a Masters of Business Administration from Pepperdine University and a B.S. in International Relations from SUNY New Paltz. He resides in Los Angeles with his wife and two daughters.
See more on the author's page
Maany Peyvan
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Full content visible, double tap to read brief content.
Maany Peyvan is a lead writer at Google where he writes editorial and social content, advises on executive communications strategy and leads speechwriting for YouTube. He was previously an appointee in the Obama Administration, serving as Chief Speechwriter at the US Agency for International Development. He holds two degrees from Johns Hopkins, a BA in Behavioral Biology and a Masters in International Relations.
See more on the author's page

Customer reviews

4.3 out of 5

92 global ratings

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Alexandre G.

A Deep dive into the world of YouTube that everyone should read!

Reviewed in the United States on April 10, 2018

Verified Purchase

Fascinating book!

Streampunks is a well-written, highly informative yet irresistibly fun book that everyone should read. Articulated around a series of interviews of the streaming platform’s most prominent creators, the book takes you through a journey that delivers on three main promises:

1) An eye-opening introduction to the diverse and inspiring scene of YouTube creators
You’d like to think that you are generally well informed when it comes to internet and social media? Well, think again. This book is a very informative introduction to the scene of the world most famous video creators on the platform, that - although you might have never heard of - are the true new “rock stars” of the young generation. Stay in touch with your time and learn about the fascinating stories that brought the likes of John Green or Casey Neisat into the light.

2) An insider view into the fascinating story that made YouTube
Along the way, you’ll learn about the creation of YouTube through the eyes of one of its most prominent leader. Get insider anecdotes about the challenges and questions raised along the way of creating one of the most life-changing services of the twentieth century.

3) A starter guide to creating your own YouTube Channel and being successful
Interested in creating your own YouTube channel? Already on the platform but looking to take off? Each chapter is focused on a particular aspect of what it takes to be successful, through the example of a particular creator. From your relationship to your audience, the power of niches or how to fund your career, the book acts a crash course that everyone should find helpful, beginners to video veterans alike.

Read it now!

2 people found this helpful

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Viggo

Inner workers of Youtube

Reviewed in the United States on November 22, 2022

For example the author states how Youtube alters the algorithm to give more exposure to blacks. Page 121: "But despite those successes, we clearly have worked to do when it comes to elevating underrepresented voices(blacks) on our platform, from analyzing our recommendation algorithms to increasing our staff's diversity to providing more resources and opportunities to black creators."

One person found this helpful

Helpful

Amazon Customer

From facilitating the emergence of social media celebrities to creating ...

Reviewed in the United States on October 1, 2017

Verified Purchase

From facilitating the emergence of social media celebrities to creating a new revenue stream for new artists, Robert Kyncl and Maany Peyvan provide this illuminating overview of how YouTube is challenging the media paradigm established in the decades prior to the platform's founding in 2005. The authors provide a broad yet nuanced look into how YouTube is providing a platform for artists, personalities, and companies to connect with and cultivate their audiences in a manner that was previously unavailable by the mass market focus of traditional media corporations and the implications such an open platform has on how media will be produced, distributed, and used in the future. Whether you work for a traditional media company and are grappling with the challenges and opportunities posed by YouTube, are interested in seeking an audience for your own project (music, video, social commentary, new product, and so on), or are looking to understand recent trends in technologies that provide a platform to connect and share, this compelling read by Mr. Kyncl and Mr. Peyvan will have something for you.

One person found this helpful

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Peter Brennan

Streampunks - Video Bandits Smashing The Anachronistic Media Infrastructure, Re-imagining The Future As We'll Know It...

Reviewed in the United States on October 16, 2017

Verified Purchase

Marketers, creators, agency execs, media professionals, and all who are interested in reading and telling great stories... READ THIS BOOK!

Robert Kyncl and Maany Peyvan do a masterful job of outlining the rise and role of YouTube and streaming video in the evolving media landscape. This is a fun and informative book that highlights some of YouTube's biggest stars, and provides nice insight into the care they take in crafting content to delight their audiences. But most importantly, Kyncl and Peyvan provide a primer for all of us looking to create our own narratives and content. In Streampunks - YouTube and the Rebels Remaking Media, we have all the stories, inspiration and principles to create our own movement. For all you marketers and brand geeks out there, reading this book and the stories of all the creators in it will humble you, it will excite you, and it will help you carve out your own piece of the revolution happening 24/7, everyday!

One person found this helpful

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Andy AYer

Pretty good read

Reviewed in the United States on November 26, 2017

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This book was pretty good telling about the history, present and the future of YouTube . I would recommend it.

One person found this helpful

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Ben Versh

Must Read for Today's Media Professionals

Reviewed in the United States on October 5, 2017

Verified Purchase

This is a must read for media professionals. We try to fit "new" media into old frameworks. We see this happen all the time in business - copy/paste last year's op plan. The new platforms that are now here do not conform to the old models. Robert and Maany tell meaningful stories of how media can have an impact beyond what we have seen in the past media. Each chapter gives the reader a fresh insight into how media is being created and consumed differently now and how it can be leveraged for the future. I also applaud the authors for not being self-serving for YouTube (both work there) and being honest about its strengths and shortcomings. This is a rare book in its excellence and its ability to inspire us all about media. The last book I found this inspiring was Digital Impact by Vipin Mayar and Geoff Ramsey. Thank you Robert and Maany.

3 people found this helpful

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Chris Spintzyk

Awesome Read

Reviewed in the United States on September 10, 2017

Verified Purchase

Incredible book detailing the immense power that video has on the world today and how the YouTube platform being open and free allows anyone to chart their own destiny. Kudos to Robert Kyncl for writing a great book.

2 people found this helpful

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Niko

Five Stars

Reviewed in the United States on May 2, 2018

Verified Purchase

Great product, highly recommended.

One person found this helpful

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Edu Portas

Good book to understand the new YouTube culture

Reviewed in Mexico on November 4, 2019

Verified Purchase

Great research on video-centric media, specially YouTube and other streaming services. The main author uses a very simple writing style, so basically anyone can read this book, although academics will also appreciate the data shared here.

Grace Report

Amazing read!

Reviewed in Canada on May 7, 2018

Verified Purchase

Amazing read! I'm hoping for a follow-up that delves deeper into the multiple revenue streams creators have (no pun intended) created for themselves.

dreig

Fantástico, la guía con la que empecé a crear mi canal en yputube

Reviewed in Spain on January 1, 2018

Verified Purchase

Me encantó el libro y fue el impulso definitivo para crear "El caparazón inside". En el primer capítulo me inspiró para hablar de la cultura "streampunk"y ha servido directamente para orientarme en Youtube. Soy docentey lo referiré en mis clases. Quizás Kyncl peca de algo de optimismo pero comparto ese sesgo.

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rosy

Un regalo

Reviewed in Mexico on June 6, 2019

Verified Purchase

Llego en perfecta condiciones y era para mi hija

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Jeremy Hodgins

Five Stars

Reviewed in Canada on February 20, 2018

Verified Purchase

Excellent book full of stories from YouTube and their creators!!!👍🇨🇦

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