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Street Fairs for Community and Profit: How to Plan, Organize and Stage a Sensational Street Fair While Building Community (Community Business Promotions) (Volume 1) Paperback – January 2, 2016
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
About the Author
One of the founders and hands-on organizer of the wildly successful Mississippi Street Fair, Bridget Bayer, is bringing her considerable community-building skills and experience to a wider audience. Bayer has worked with business groups, main street associations, cities and small towns for the past 15 years. Bayer’s company, BAM (Business Association Management) is dedicated to helping businesses and neighborhood groups build community through events. Twelve years in the making, the Street Fair Guidebook is based on Bayer’s extensive experience organizing and implementing successful street fairs in the Portland Metro area in Oregon.
Top customer reviews
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“Street Fair Stories” throughout the book give real-life examples that will help an event planner.
Read and heed the advice Bayer provides; it's based on experience.
Unless you’ve sent up and run a major event, most people underestimate the amount of time the committee and its members will spend. Bayer provides a table that gives a good starting estimate for preparing a “time budget”.
If you’re not willing to put in the time, or can find other partners with a strong enough belief in your vision, take her advice; you may want to opt for a smaller scaled event.
For those starting out, the sample budget page will give the planner a good ideas of the categories of income and expenses from which to start.
Bayer provides a full menu of time-tested activities. Also, this section spells out how to balance the number of vendors with entertainment and food options.
No matter how well planned an event may be, Bayer shows how, and why, advertising promotion – across all media – is critically important to success.
For anyone who hasn’t been involved in creating a public event, this chapter is worth twice the price of the book. Bayer provides the wide range of details to which leaders must address, in an easy-to-understand format.
Bayer’s book is a must have for community event planners. This delightfully written book covers every aspect of planning a street fair or community event from start to finish. Everything from volunteers and time planning to fundraising and promotion is explained in easy-to-understand language, graphs and charts. Bayer’s “Street Fair Stories” throughout the book give real-life examples that will help an event planner during all phases of event planning.
The templates Bayer offers with the book are worth more than the price of the book itself. Sample budgets, outlines, email announcements, sponsor letters, and volunteer packets are but a fraction of the templates available to guide event planners through the process.
Those new to street fair planning, as well as experienced planners, will experience tremendous benefit from Street Fairs for Community and Profit.