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The Wall Street Journal. Complete Small Business Guidebook Paperback – December 29, 2009

4.4 out of 5 stars 9 customer reviews

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Product Details

  • Paperback: 272 pages
  • Publisher: Crown Business; 1 edition (December 29, 2009)
  • Language: English
  • ISBN-10: 0307408930
  • ISBN-13: 978-0307408938
  • Product Dimensions: 5.2 x 0.8 x 9.1 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #349,002 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Julie Smith on February 6, 2011
Format: Paperback Verified Purchase
This book was just OK. I breezed through it in an afternoon but I was looking for something a little more in-depth. It's OK if all you are looking for is a high-level overview. I expect more from a book titled "Complete" especially from WSJ.
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From a small business owner's perspective, I was just looking for a complete overview (not an MBA) of what I might be getting myself into with a small business. The author does a good job of pooling information from a number of various resources, business owners from all types of businesses, etc... so that you get a number of perspectives from retail, services, healthcare, and so on. If you're going to start a small business or if you already own a small business, this book is a nice checklist to assess your current situation and offers a nice backbone for creating your vision... because business have to be started twice, first in your mind, and then in real life.
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If you are going into business this is a must read.

There is loads of valuable information even if you aren't starting your own business. It is not a fantasy page turner -- obviously, but if you want the business fundamentals then you have to check this book out.

Read alongside The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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This book covers the basics of running a small business better than any I've seen or read. It simply cuts to the chase and identifies resources that can actually help instead of filling pages with philosophy!

I would definitely recommend this book to anyone starting out or even seasoned small business professionals.
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I read this book and felt more comfortable about starting a small business. The book is informative about the many tasks that one needs to pay attention to. The book gave me several ideas and helped me determine where I need to concentrate my efforts. For the price this book is an excellent resource for starting a business and I would highly recommend it.
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