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The Wall Street Journal Guide to Information Graphics: The Dos and Don'ts of Presenting Data, Facts, and Figures Paperback – Illustrated, December 16, 2013

4.5 4.5 out of 5 stars 357 ratings

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The definitive guide to the graphic presentation of information.

In today’s data-driven world, professionals need to know how to express themselves in the language of graphics effectively and eloquently. Yet information graphics is rarely taught in schools or is the focus of on-the-job training. Now, for the first time, Dona M. Wong, a student of the information graphics pioneer Edward Tufte, makes this material available for all of us. In this book, you will learn:
  • to choose the best chart that fits your data;
  • the most effective way to communicate with decision makers when you have five minutes of their time;
  • how to chart currency fluctuations that affect global business;
  • how to use color effectively;
  • how to make a graphic “colorful” even if only black and white are available.

The book is organized in a series of mini-workshops backed up with illustrated examples, so not only will you learn what works and what doesn’t but also you can see the dos and don’ts for yourself. This is an invaluable reference work for students and professional in all fields.

2-color; 500+ illustrations, 16 pages of color

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Editorial Reviews

Review

"An essential reference for anyone who needs to effectively convey quantitative information using graphs. Everyone will learn something from reading this book."
Joseph Tracy, executive vice president and director of research, Federal Reserve Bank of New York

"Dona Wong’s outstanding new book artfully blends lessons on data analysis and graphic design. She shows us how to make our complex, confusing graphs and presentations both simple and powerful."
Peter Tufano, Coleman Professor of Financial Management, Harvard Business School

"Dona Wong’s professional advice advances the art of information graphics."
Gene Zelazny, director of visual communications, McKinsey & Company

"We live in an increasingly data-driven world, and Dona Wong does a masterful job of explaining how to make data come alive and tell the truth in an engaging way."
Mark Zandi, chief economist, Moody’s Economy.com

About the Author

Dona Wong began her career in visual journalism at The New York Times, became the graphics director for The Wall Street Journal in 2001, and was previously the strategy director for information design at the global consulting firm Siegel+Gale. Today she is Vice President, Digital and Multimedia Communications, at the Federal Reserve Bank of New York. Wong holds an MFA from Yale University and lives in New York City. The views expressed here are her own and do not necessarily represent those of the Federal Reserve Bank of New York.

Product details

  • Publisher ‏ : ‎ W. W. Norton & Company; Reprint edition (December 16, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 160 pages
  • ISBN-10 ‏ : ‎ 0393347281
  • ISBN-13 ‏ : ‎ 978-0393347289
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 7.1 x 0.4 x 9.3 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 357 ratings

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Dona M. Wong
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Through two decades of experience in financial graphics, Dona M. Wong has devoted her career to bridging the analytical and the visual world. Wong began her career in visual journalism at The New York Times in the 1990s, where she was the graphics editor of the daily Business, Sunday Business, and Monday Media Business sections. She became the graphics director for The Wall Street Journal in 2001. During her nine-year tenure at The Journal, Wong was responsible for setting the graphics standard for the newspaper, making visual sense of complex data for readers. Wong has a MFA degree from Yale University, where she completed her dissertation on information design with thesis advisor Edward Tufte, a recognized authority on data visualization. Today she is the strategy director for information design at the global consulting firm Siegel+Gale, a pioneer in simplifying customer communications. She lives in New York City.

Customer reviews

4.5 out of 5 stars
357 global ratings

Customers say

Customers find the book invaluable, helpful, and handy. They say it has good practical tips and is easy to absorb. Readers describe the book as a beautiful introduction to how to make professional graphics. They also mention it's elegant and direct for readers to fully comprehend.

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60 customers mention "Information quality"49 positive11 negative

Customers find the information in the book invaluable and helpful. They say it has good practical tips and is easy to absorb. Readers also appreciate that the book is a handy desk reference or training tool for students, research professionals, or beginners. They mention it provides very clear and specific rules to follow when making bar graphs and pie charts.

"...There is a short section on descriptive statistics, when to use means, medians, plotting percentages vs actual changes, etc...." Read more

"...nothing *but* examples, so it is a quick read, and the information is very easy to absorb...." Read more

"...It's straight to the point, full of solid information, and is designed to reflect what it preaches...." Read more

"...out with some basic advice on how to keep graphs clean and easy to understand and then moves on to many examples of what-not-to-do and how to do it..." Read more

30 customers mention "Readability"30 positive0 negative

Customers find the book easy to read, direct, and insightful. They say it's straight to the point, full of solid information, and a quick scan-through. Readers also mention the book gives an attractive introduction to data display and shows the roles that colors, shapes, shades, and lines play.

"This short easy read is a beautiful introduction to how to make professional graphics...." Read more

"Dona Wong is so clear, every page is nothing *but* examples, so it is a quick read, and the information is very easy to absorb...." Read more

"...It is wonderfully brief, broken up into little lessons, prescriptive, and focuses in substantial part on what not to do...." Read more

"For what it is, I enjoyed this book.It's straight to the point, full of solid information, and is designed to reflect what it..." Read more

Broken Graphs
1 out of 5 stars
Broken Graphs
Graphs are the most important in this book. But many graphs are broken (lines are invisible, see the attached capture).
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Top reviews from the United States

Reviewed in the United States on January 9, 2010
This short easy read is a beautiful introduction to how to make professional graphics. Because the WSJ is featured in the title, I was a bit nervous that the entire book would be focused on visualizing financial data but it has great advice for anyone who needs to visualize numeric data. I really enjoyed it because there is unique advice that adds to other practical books on visualization like  Creating More Effective Graphs , and it nicely complements or leads into classics like  The Visual Display of Quantitative Information, 2nd edition  or  Visualizing Data .

The first chapter covers basic issues like how many colors, what colors, how many lines, etc.. The second, which is the bulk of the book, contrasts effective and poor graphics on side by side pages. There is concise useful advice on truncating ranges, breaking axes, using broken bar graphs, how many pie pieces, etc. The advice is beyond simple do or do not break a bar, it discusses how much of a discrepancy in the height of a bar chart merits a break. While other books have advice that ends with "do or do not use some graphics" (like pie charts), this one has great advice on when it makes sense to do things like break graphics into sets of pictures, use broken bars in bar charts, how and when to set scales (so that graphics afford meaningful comparisons) and how to make the best use of pie charts. There is a short section on descriptive statistics, when to use means, medians, plotting percentages vs actual changes, etc. and there is a surprisingly nice section on the algebra for setting axes which I have never seen written up. The final two chapters deal with specialize topics like plotting financial matters or plotting time series and relations among groups.

The only real down side is there is no discussion of what tools to use to make the graphics or how the graphics in this book were rendered. Despite this, the book is superb because it covers the material in adequate detail and it gives insights that are either not covered at all or are scattered across many sources.
73 people found this helpful
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Reviewed in the United States on December 23, 2023
Dona Wong is so clear, every page is nothing *but* examples, so it is a quick read, and the information is very easy to absorb. Her use of visuals to explain good visuals is just wonderful. I felt like a data viz sponge - she makes it so easy to learn! Thank you, Dona!
Reviewed in the United States on June 27, 2024
A little light in info but what is there is good.
Reviewed in the United States on August 17, 2011
A `Style Manual' for Business Graphics

The book reminds me of Strunk &White in many ways, a book which, unfortunately for my analogy, has not aged very well. I am not referring to the content of that famous, often maligned, little book, but its brevity and its intended purpose. Dona Wong's very good book has the same structure and purpose. It is wonderfully brief, broken up into little lessons, prescriptive, and focuses in substantial part on what not to do.

There are longer books on the subject. Her mentor, Edward Tufte, has written many more pages on the subject in his four books. His beautiful books are different in many ways. They are a meditation on the subject, rarely pausing to make explicit specific practical advice. I can't imagine picking up Tufte a few hours before a deadline, for instance.

Wong, however, is trying to produce a desk reference deserving "a permanent place on your desks." It is a worthy goal, and I think she largely succeeds. I won't be banishing the other graphics books, including Tufte, from my arm's reach, but when I want a second opinion, an assurance that what I'm doing deserves a final draft, a check that I am not making a rookie mistake, then I could do worse than pick up Wong's book.

For example, have I made a "zebra" chart? Have I accidentally alternated light and dark shades, producing a hypnotic mess? I should move consistently from light to dark instead.

Or ... have I lazily gone directly to charting with raw numbers? Have I been thoughtful about transforming my data first to tell a more interesting story? Tukey and Cleveland would be proud!

One of my favorite cautions about icons: "A truncated person or airplane is not only illegible but also disturbing." No more pictograms of 2 1/2 kids please!

I think that gives you the idea. While it offers no software advice, no step by step, others books are out there for that. It is eminently practical and achieves its goals. Given modest investment in time and money, I think most everyone that has to produce business graphics on a regular basis would benefit from having this book.
3 people found this helpful
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Reviewed in the United States on September 15, 2016
For what it is, I enjoyed this book.

It's straight to the point, full of solid information, and is designed to reflect what it preaches.

I'm assuming that if you've been working with graphics and figures and tables for awhile, much of this won't be new. But for those like me, who have a basic understanding of why some things work and some things don't, this deepened my knowledge and gave me concrete items to list when something simply felt "off."

Again, this probably isn't for graphic designers or those who've been dealing with such figure making for years, but for any novice and / or those of us who deal with this content enough to need to understand them on a deeper-than-surface level, this is a perfect book to read and reference.
3 people found this helpful
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Top reviews from other countries

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Fernando Lara Robles
5.0 out of 5 stars Amazing reference book
Reviewed in Germany on April 9, 2024
Great if you work with graphs often. It’s good to have it on your desk for a quick reference to make the right choice. Very recommended
Arisa
5.0 out of 5 stars Great book
Reviewed in Canada on August 27, 2019
Today I got my book and I could not stop reading it.
When I opened the book, I told myself, oh I know most of the topics that the book is covering but after few pages, I changed my mind. I only knew a few things!!!
Great book for any person in any occupation working with data. Just apply the recommendation to your chart. It is working.
Cliente de Amazon
5.0 out of 5 stars Excellent.
Reviewed in Mexico on April 6, 2019
Great book. I found it very useful.
Alystayr
5.0 out of 5 stars Pertinent et utile
Reviewed in France on March 11, 2018
Ce livre est une mine d'informations pratiques sur la visualisation de données par les outils graphiques les plus courants. Basé sur des exemples concrets et abondamment illustré, il expose de manière pratique comment présenter efficacement tout type de données, en montrant les bonnes et les mauvaises pratiques, et en expliquant pourquoi. Il est en anglais, mais facile à traduire car surtout basé sur des éléments visuels.
2 people found this helpful
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Mukta
5.0 out of 5 stars Five Stars
Reviewed in India on April 29, 2017
Good
One person found this helpful
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