- File Size: 3105 KB
- Print Length: 32 pages
- Publisher: MakeRight Publishing (March 2, 2011)
- Publication Date: March 2, 2011
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B004QGYT3S
- Text-to-Speech: Enabled
- Word Wise: Not Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #411,784 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
10 "Street-Smart" Secrets of an Email Marketing Strategist Who Lives and Dies By His Results Kindle Edition
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Top customer reviews
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Mr Settle is down-to-earth-with-a-thud practical and he offers straightforward advice on writing emails that anyone can profit by.
His style is efficient and fluid, his points are commonsensical and wide-ranging. Clearly this material comes from experience, not from plotting out a long article on email-writing tips just so he can get something published on Kindle or something.
Several of his points all into the light or humorous vein (have fun, make the reader smile) and he's right because there is far too much news today, much of it bad and therefore dark and so humor is a welcome point of differentiation. And he doesn't advocate becoming a comedian (writing funny stuff is ferociously difficult and not for the inexperienced or untalented). Rather he suggests a light touch on ordinary topics written from your personal observational point if view.
Another area he promotes is in cultural and current events topics which makes a lot of sense because they tend to be lighter than the news while being top of the readers' minds. It also has great application for SEO purposes in articles or blog posts and while he doesn't address that in this little tome, it certainly springs to mind.
As a former journalist and college prof I also liked the advice to use good research and supportive quotations to bolster the email content. People may buy on emotion but rationality never hurt!
Many of these things (including the note to use controversy when appropriate) I had come to in my own mind as I begin my work as a blogger and emailer but it was heartening to see them reinforced by someone as skilled as Mr.Settle.
The one thing I haven't done yet in my desire to give readers good value--is to in a sense always be selling. I'll be working on that!
Frank Daley of The Daley Post.
I've been following Ben's stuff since about 2008.
And I can tell you from first-hand experience, Ben walks the walk regarding what he teaches, more importantly closely studying the "Settle" style of selling can put a lot of cash in your pocket, it has for me.
If you sign up to his email list you get a front-row seat to Ben's emails in action. A daily dose of "can't ignore" subject lines like...
"Why I Think About You In The Shower".
"Stop Playing With Yourself".
"You Can Lead A Goo-roo Fanboy To Knowledge, But You Can't Make Him Think..."
It goes much deeper than snappy subject lines though.
I personally open and read is emails daily (VERY rare for me). I buy from them.
But more importantly, adapting many of Ben's ideas to my own business has made a lot of money for myself and my clients. If you can only study one guy when it comes to email marketing, Ben is that guy, hands down.
This book is the perfect introduction to Ben's unique and dangerously effective approach to selling.
I was so impressed with the information I bought a copy for several of my clients. I simply paid and gifted them the eBook.
Ben's information is a must have for anyone who wants to see amazing results in your email marketing process.
Get your copy right now and be prepared to be wowed.
The Street Smarts Marketer
A very cool, short book - jammed with straight talk, telling us exactly like it is (the Dr. Phil of email!).
A MUST READ for anyone who sends email to a list of readers.
It'll sure make our in-boxes a better place to visit if we all took the advice in this little gem.
Ben's right! There's a couple of tips in there that'll surprise, yet you'll know he's right on the money.
Go get your copy of 10 "Street-Smart" Secrets of an Email Marketing Strategist Who Lives and Dies By His Results and don't let its brevity fool you! :)
It'll change the way you communicate with your people.