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Streetwise Florence Map - Laminated City Center Street Map of Florence, Italy - Folding pocket size travel map with train tracks & stations Map – Folded Map, December 20, 2015
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'STREETWISE is an absolute travel essential.' --Travel + Leisure Magazine
'In a strange city, your sense of direction is only as good as the map in your hands. The best maps to carry are published by STREETWISE.' --Chicago Daily Herald
About the Author
The company was founded in 1984 by Michael Brown, who had been in international publishing for many years, setting up subsidiaries for textbook publishers. In the 1970 s, Brown traveled extensively throughout Africa, India, the Middle East and Southeast Asia. Brown would take a large paper map, cut out the city center, folded it up and slip it into his pocket, thus preventing him from looking like a tourist in areas where discretion is the better part of travel. This was his tool for surviving.
After many years on the road, Brown settled back in New York and decided to start his own business, based on the adaptations he had made to maps in his travels. His goal was to give someone the ability to navigate easily in unfamiliar terrain.
He started with a new map format: the accordion fold. Such a simple idea, but at the time it was revolutionary. No more struggling to fold an awkward, oversized paper map. This new format would enable the user to blend in like a native, instead of stick out like a tourist. Brown then added lamination to ensure that the map would be a lasting tool.
More important than the format was the design of the map itself. It had to be a map that not only succeeded above and beyond any map he had used, but was esthetically appealing as well. The look of it had to be as striking as the functionality. Color was introduced in a way that was never seen before in a map - vivid purple for water, soothing gray for the background of street grids, gold to highlight elements of the map. Clarity, conciseness and convenience in a very stylish package.
Building the business was a 24 hour job. Brown sold the maps during the day, zipping around Manhattan making deliveries on his Harley Davidson. At night he packed the orders and did the design work. More titles were added, each title requiring months of research and design.
Today, STREETWISE® produces over 130 titles for major destinations, regions and countries throughout the United States, Canada, Mexico, Australia, Europe, the United Kingdom and Asia. We have grown from the back of a motorcycle to selling millions of maps around the world.
Yet each title is still painstakingly researched and updated. STREETWISE® is one of the only, if not THE only map company that conducts research by walking or driving an area to ensure accuracy. After all, what good is the map if what you hold in your hands doesn t match what you see on the street sign? This lengthy fact checking results in superior accuracy; in effect, we ve done the work, now you have the adventure.
In the end, it s not about the map, it s about getting out and finding your own authentic experience wherever you go. It s about being in a city or a region and discovering things that you never thought you would find. You can do this if you have confidence and you have confidence if you have a great map. STREETWISE® is the great map that you need.
Top Customer Reviews
I've tried this one, but the Streetwise format just doesn't seem to work for Florence, which is made up of about five districts and where many of the sights (and there are a great many) are on side streets.
A better guide for Florence is the Knopf Citymap for Florence. It has a separate fold-out page for each district and excellent recommendations for shopping and restaurants for each one, yet is still sturdy and compact.
I recently purchased Knopf's map for Barcelona and was equally pleased. In the future, I'll check first to see if they have a map for cities I visit, and only buy a Streetwise map as a second choice./
Note: Index of hotels and places of interest are on the side of the map. It is rather small print so you may need your reading glasses.
I definitely recommend Streetwise maps for your travels. Don't forget to pick up a dry-erase pen too.
Most Recent Customer Reviews
Confusing and bulky. The throw away map the hotel gave us worked much better. The map is so divided up that it was super hard to use and impossible to get bearings. Read morePublished 1 month ago by Dana
remember, the "streets" are just walkways. Still kinda hard to find some of the bridges.Published 2 months ago by Daniel Miller
Good detail, well made-- I believe this map will easily last us through 2 months of visiting Florence and Tuscany.Published 3 months ago by Yvonne
Very useful map - I learned the hard way that you can't rely on Google Maps abroad, and these maps are highly accurate, and easily portable.Published 3 months ago by Morris Alexander