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Streetwise London Map - Laminated City Center Street Map of London, England Map – Folded Map, March 1, 2016

4.3 out of 5 stars 274 customer reviews

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Editorial Reviews

Review

'Don't leave home without STREETWISE.' --The New York Times

'STREETWISE is an absolute travel essential.' --Travel + Leisure Magazine

'In a strange city, your sense of direction is only as good as the map in your hands. The best maps to carry are published by STREETWISE.' --Chicago Daily Herald

About the Author

STREETWISE® is the first map to be designed with modern graphics and is the originator of the laminated, accordion-fold map format. We’ve set the standard that every map company has imitated but never duplicated. Our mission is to make you feel comfortable, to make you feel safe in a place where you’ve never been before and to enable you to experience a familiar place more fully.

The company was founded in 1984 by Michael Brown, who had been in international publishing for many years, setting up subsidiaries for textbook publishers. In the 1970’s, Brown traveled extensively throughout Africa, India, the Middle East and Southeast Asia. Brown would take a large paper map, cut out the city center, folded it up and slip it into his pocket, thus preventing him from looking like a tourist in areas where discretion is the better part of travel. This was his tool for surviving.

After many years on the road, Brown settled back in New York and decided to start his own business, based on the adaptations he had made to maps in his travels. His goal was to give someone the ability to navigate easily in unfamiliar terrain.

He started with a new map format: the accordion fold. Such a simple idea, but at the time it was revolutionary. No more struggling to fold an awkward, oversized paper map. This new format would enable the user to blend in like a native, instead of stick out like a tourist. Brown then added lamination to ensure that the map would be a lasting tool.

More important than the format was the design of the map itself. It had to be a map that not only succeeded above and beyond any map he had used, but was esthetically appealing as well. The look of it had to be as striking as the functionality. Color was introduced in a way that was never seen before in a map - vivid purple for water, soothing gray for the background of street grids, gold to highlight elements of the map. Clarity, conciseness and convenience in a very stylish package.

Building the business was a 24 hour job. Brown sold the maps during the day, zipping around Manhattan making deliveries on his Harley Davidson. At night he packed the orders and did the design work. More titles were added, each title requiring months of research and design.

Today, STREETWISE® produces over 130 titles for major destinations, regions and countries throughout the United States, Canada, Mexico, Australia, Europe, the United Kingdom and Asia. We have grown from the back of a motorcycle to selling millions of maps around the world.

Yet each title is still painstakingly researched and updated. STREETWISE® is one of the only, if not THE only map company that conducts research by walking or driving an area to ensure accuracy. After all, what good is the map if what you hold in your hands doesn’t match what you see on the street sign? This lengthy fact checking results in superior accuracy; in effect, we’ve done the work, now you have the adventure.

In the end, it’s not about the map, it’s about getting out and finding your own authentic experience wherever you go. It’s about being in a city or a region and discovering things that you never thought you would find. You can do this if you have confidence and you have confidence if you have a great map. STREETWISE® is the great map that you need.

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Product Details

  • Map: 1 pages
  • Publisher: Streetwise Maps (January 1, 2010)
  • Language: English
  • ISBN-10: 0935039279
  • ISBN-13: 978-0935039276
  • Product Dimensions: 0.2 x 4 x 8.5 inches
  • Shipping Weight: 0.3 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (274 customer reviews)
  • Amazon Best Sellers Rank: #70,983 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Map Verified Purchase
During our eight days in London, this map was our constant guide. Laminated in plastic, and fan folded, like an accordian, I carried it in my hip pocket. I could whip it out and open it in two seconds. My 51 year old eyes had no trouble reading the print. All of the information you need for locating and navigating the Underground is also included on the map. When finished with the map, you can snap it shut, and tuck it back in your pocket, again in about two seconds. We developed true affection for this helpful map, and it is now among our keepsakes from the trip.
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Format: Map
I ordered "Streetwise London" based on reviews such as "must have" and "don't go without it."
Luckily, I also ordered "The London Mapguide" because I found "Streetwise London" a big disappointment... The map is from the early '90s. The size is handy, but too small to legibly show enough detail to be much use.
"The London Mapguide," for about $1 more, shows tube routes and stations, bus routes, and lots of other useful detail and it will also fit in a big pocket.
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Format: Map
The Streetwise London map is very convenient if you limit yourself to central London and only need to find important attractions and/or streets of major or moderate significance. But many smaller streets in central London are NOT even named on the map and are not listed in the index. This was definitely a problem for me in finding smaller hotels, restaurants, etc. and lesser tourist attractions. In addition, the map includes some decent subway information, but nothing about buses. The reason for these inadequacies appears to be that the map is not detailed enough for there to be room to label the smaller streets and lesser tourist attractions. In summary, I suspect that this map will work better for first-time visitors than for repeat visitors.
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Format: Map Verified Purchase
A week in London, and this map was with me on every outing. The Streetwise Map is a great help in navigating Central London, but if you want to go beyond "Zone One" on the London Bus and Underground system, this map will be of no help at all.
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Format: Map
I have seen their Amsterdam, Paris and London maps. They are unparalleled for the walking tourist. Laminated to protect from weather and trifold to fit your coat pocket. Shows mass transit route maps and overlays stops on street map.
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Format: Map
I have used many Streetwise maps throughout Europe, and they remain my favorites overall for ease of use and utility of information presented. Some have criticized this map as only being of central London, and that's true: that's also why the official name of the map is "Streetwise London Centre City." Certainly maps covering more of London exist, but they would be illegible if reduced to this size. Likewise, more detailed maps exist, but to retain the convenient size the area of map coverage would have to be greatly reduced.

All maps are designed for a purpose, and in this case the purpose is for touring central London's major streets and attractions, and for that purpose this map excels. It is an excellent balance of comprehensive information and good legibility and should suit most tourists well. The map was revised this year (2008) and contains current information in my experience. I had no difficulty finding popular (e.g., Buckingham Palace) and less known (e.g., The Dali Universe) destinations alike with this map. Although I had several maps with me, after a day or so this was the one that I reached for first. The map does have an inset map of the London underground routes and stations, and the stations themselves appear on the main map as well. I recommend the "London Underground" map by Streetwise as well if you plan on making use of the tube a lot.

I have used many brands of maps all over the world, but for ease of use, legibility, and durability, I prefer the Streetwise series of maps.
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Format: Map Verified Purchase
We just returned from nine days in London and I have to say that this map is the most useful thing we brought with us. It's laminated so that it didn't get ratty like our tube map. (There is also has a tiny tube map on it.) It was easy to slip in the front pocket of my swing pouch and it's small enough so that we didn't look so much like tourists unfolding a giant map when we had to consult it. The map had all the tiny streets in Covent Garden, the City and other areas, so I'm not sure what another reviewer had a problem with. As for covering all of London, maybe you'd need a different map if you were visiting the outer neighborhoods, but for all of the major and minor tourist attractions, this was more than adequate. It's like expecting a tourist map of New York City to cover the outer reaches of Queens and Staten Island. They're technically New York City but the majority of attractions are in Manhattan and the nearest parts of the boroughs. I would definitely buy this map again and I have already purchased a Streetwise Paris map for our upcoming visit.
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Format: Map Verified Purchase
I love this brand of maps - Streetwise! I usually always buy this brand when traveling because they are easy to carry and very durable. The map included all of London and went farther outside the city as well. If you are just visiting London I can't imagine that you would need a map that included any area farther out that what this map covers. Another great feature of this map is that it has a very detailed map of the Underground lines of London It includes all of the tube lines and is color coded just like the maps you see at the stations. Since we mainly used the tubes to travel around London it was great to have the map with us at all times so we knew which stops were on which lines and where to catch them.

The map was very accurate and we never found anything wrong with any of the street names or any of the markers. There is a lengthy list of streets, hotels and parks as well with a guide to tell you where that particular place is on the grid.

So you might be asking, why do I need a map if I have a phone with GPS? The answer is simple - there is really nothing like having it all laid out in front of you so you can plan your day relative to where everything you want to see is. The problem with using a phone is the coverage is sometimes spotty and the screen is so small it is hard to tell how far things are. We definitely used our phones' GPS apps to find places but having a map was extremely useful in planning out our itinerary and it was nice to pull out when we wanted to find a tube station.

This is my review rating system:
5 Stars: Awesome! I would definitely purchase this product again.
4 Stars: Great but not perfect I would probably buy this again but I had a few issues with it!
3 Stars: Good and would look around to see if I could find something better before I repurchased.
2 Stars: Not Good and would not buy again.
1 Star: Stay Away! Not worth anything you pay for it.
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