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StrengthsFinder 2.0 Hardcover – February 1, 2007
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From the Publisher
Q&A with author Tom Rath
(From the Gallup Management Journal; interviewed by Jennifer Robison)
Last month, StrengthsFinder 2.0 hit the bookstores. Book browsers, no doubt, had many questions, and among them was probably "Didn't I already read a book about this?"
Well, actually, yes. But the topic was worth revisiting for two reasons. In the six years since the release of Now, Discover Your Strengths, more than 2 million people have taken the Clifton StrengthsFinder assessment, which means billions of people have not yet had the opportunity. The second reason is that Gallup researchers just haven't been able to let the topic rest. Over the past decade, they've done more surveys, more interviews, and more studies; they've prodded and poked and analyzed. And they realized that there's a lot more to understanding human talent than most people know. Those who are familiar with the StrengthsFinder assessment know that it is designed to uncover certain key talents -- patterns of thought, feeling, and behavior that can be productively applied. These patterns are categorized into 34 broad themes -- such as Achiever, Ideation, and Relator -- and those themes indicate and predict one's innate and unique talents. Those talents, when multiplied by the investment of time spent practicing, developing skills, and building knowledge, can become strengths. Some of this is just common sense; it seems intuitive that your performance will be better if you're doing what you naturally do well. But some of it seems counterintuitive and runs directly against conventional wisdom: No amount of training will help you excel in your areas of weakness. You can't do anything you want to do -- or be anything you want to be -- because you're just not going to be good at everything. But if you work with your talents, you can be extraordinary. StrengthsFinder has resonated with the business community because there's a direct link between talent development and performance. In this interview, Tom Rath, author of StrengthsFinder 2.0, discusses what Gallup scientists have learned since the publication of the first book, what more there is to discover about your talents, and why it's bad to focus on your employees' weaknesses, but simply cruel to ignore them completely. GMJ: Why the new book?
Tom Rath: StrengthsFinder 2.0 is an effort to get the core message and language out to a much broader audience. We had no idea how well received the first strengths book would be by general readers -- it was oriented more toward managers -- or that the energy and excitement would continue to grow. More than two million people have taken the StrengthsFinder assessment, and each month, the number of people learning about their talents goes up. But readers keep asking us: "Now that I know about my strengths, what do I do next?" So we went back and surveyed hundreds of them and asked them how they apply their talents. Then we whittled their suggestions down to the ten best ideas for each theme. We also added more than five thousand Strengths Insights to version 2.0 that allow us to offer more individualized theme descriptions than we could before. So, instead of general descriptions of your top five talent themes, in 2.0, you get a talent profile so unique that you're unlikely to share even a sentence with someone else. And as I said, the first book was really written for a business audience. People have had trouble retrofitting the theme descriptions if they are in non-management roles, but they've tried. This book helps readers apply strengths theory to any type of role and gives them ideas to help them apply their talents in their daily life. GMJ: It's been six years since the first book was published, and Gallup has done hundreds of thousands more interviews. Have you discovered anything new about talents and strengths? Have you altered your original premise?
Rath: No, but we've seen more and more evidence that demonstrates that focusing on your talents is important. We did a survey in 2004 that examined what happens when your manager ignores you, focuses on your strengths, or focuses on your weaknesses. We found that if your manager focuses on your strengths, your chances of being actively disengaged go down to one in one hundred. However, if your manager primarily focuses on your weaknesses, your chances of being actively disengaged are 22%, and if your manager ignores you, that percentage rises to 40%. GMJ: Why such a high rate of disengagement among those who are ignored?
Rath: It basically mirrors the psychology of raising kids -- being completely ignored is the worst possible psychological state. You would actually feel better if your manager went from ignoring you to focusing on what you do wrong all the time, because then at least she's paying attention to you. GMJ: Did your new research turn up anything that surprised you?
Rath: We've talked a lot about how strengths can help you be more of who you are, and you get more out of your best players, and all of that. But in the last ten years, we've also found that it's a good strategy just to wipe out the extreme negativity in the workplace. I get this question almost every time I talk to a group: "What do I do about that one person who just drags everyone down every day?" My glib answer was to get rid of the person. I always thought there were some people who were just destined to be disengaged in their jobs because that was their personality, and no matter how hard managers tried, there wasn't much they could do with some of those people. But the data from the last five years would suggest that much of that epidemic of disengagement is fixable. More than I ever would have guessed, it helps tremendously if a manager starts by focusing on someone's strengths. You may not take someone who's actively disengaged and make him into your most engaged employee, but it will help get him out of that mindset where he's scaring off colleagues and customers. GMJ: So is that the business case to be made for putting people in roles that play to their strengths? Rath: I think it's the secondary business case. The main business case is that people have a lot more fun and get a lot more done if they're able to spend time in areas where they have some natural talent. I think that's a fundamental principle that hasn't changed much at all. The one thing that we were clear about in StrengthsFinder 2.0 is that the American dream ideal that "You can be anything you want if you just try hard enough" is detrimental. This is especially true when people buy into it hook, line, and sinker. You may not be able to be anything you want to be, but you can be a lot more of who you already are. [Taking] StrengthsFinder is just a starting point; it's step one of a hundred in figuring out the areas where you have the most potential for growth. GMJ: What is the most challenging aspect of your ongoing strengths research?
Rath: While hundreds of people in our organization continue to research this topic each year, our greatest challenge might be incorporating the new research while making the message even more succinct and applicable to a wider audience. So while we have hundreds of new case studies and meta-analyses about strengths -- and about employee engagement and business outcomes -- we tried to stay as close as we could to the basics. GMJ: The Clifton StrengthsFinder assessment has always categorized talents into thirty-four themes. Have you ever considered adding or subtracting any, or refining them further?
Rath: Yes, we looked at that extensively as we started to review our plan for the updated version of the assessment. We found that so far, the thirty-four themes have done a good job of describing much of what we've learned since releasing the first version of the assessment. If enough people had made a case about a specific theme that didn't exist, we were open to adding that theme. I think we probably will continue to investigate whether there are themes that emerge that we haven't yet picked up on. But there wasn't a real strong case for any additions at this time. GMJ: What would you most like to accomplish with StrengthsFinder 2.0?
Rath: Our big goal and mission as a company is to help people do more of what they do well. We've topped two million completed StrengthsFinder assessments, and it's not too hard to imagine that number getting to twenty million soon. An organization that exists to help people has a responsibility to get better and better. By reaching beyond our initial audience, we help people get the latest and greatest research. But we also hope it helps people live better lives.
From the Inside Flap
In 1998, the Father of Strengths Psychology, Donald O. Clifton, Ph.D. (1924-2003), along with Tom Rath and a team of scientists at The Gallup Organization, created the online StrengthsFinder assessment. In 2001, they included the first edition of StrengthsFinder with the bestseller Now, Discover Your Strengths. In 2004, the assessment's name was formally changed to "Clifton StrengthsFinder" in honor of its chief designer.
In 2007, building on the initial assessment and language from StrengthsFinder 1.0, Rath and Gallup scientists released a new edition of the assessment, program, and website, dubbed "StrengthsFinder 2.0." Rooted in more than 40 years of research, this assessment has helped millions discover and develop their natural talents.
Top Customer Reviews
Here's how the book is set up:
StrengthsFinder: The Next Generation
(A short introduction explaining the need for the enhanced edition of the test based upon new thinking and research in strengths psychology)
I: Finding Your Strengths
(A 30-page overview of strengths psychology and how the Gallup system works)
II: Applying Your Strengths
(150 pages outlining each of the 34 themes including what people with that strength look like, how to manage them, and ideas for action if you have that strength).
(If you haven't taken it before, the code to take the test is provided in a packet inside the book. You actually have to buy the book to take the test)
Emotional Intelligence 2.0 is another book I really enjoyed that follows the SF 2.0 format. Obviously, that test measures emotional intelligence (EQ), but Emotional Intelligence 2.0 has a unique format where the test tells you which of the book's 66 strategies will increase your EQ the most.
Thought #1: "What a Brilliant Idea!"
As an entrepreneur, I can readily appreciate that this is the first book I've ever come across where the author ensures that:
a. You provide them with your email address, name, demographic info (such as age, gender, zip code, birthplace, etc)
b. Each and every reader must purchase the book new at an inflated price, because each book contains a unique code that can only be used once for their online test. In other words, you can't share the book with others as the book itself has no value. So don't plan on being able to get this from the library, lending to your family/friends, etc.
c. You really should think of the book cost as payment for an online personality test -- the kind that you normally wouldn't bother doing even if it were free.
Thought #2: "What a Total Waste of Money."
a. Firstly, I found the structure of the quiz itself to be fairly annoying. For instance, each question in the quiz asks you to rate two self-descriptions. However, many of these questions are not dichotomies. For instance, one question may be:
"Which characteristic to you most strongly identify with: (a) Motivating People, or (b) Encouraging People?"
Sorry, I've forgotten the exact questions now...)
b. Secondly, the actual results of the test are useless. After taking the online personality test, you are presented with a list of 5 "Strengths", each accompanied with a checklist of about 10 fairly obvious action items.Read more ›
The book is merely a reference for the strengths that an online assessment helps you identify, along with strengths that others may have and how you might identify these in people to work better in teams together. The strengths identification is worthwhile, but only if you buy the print version (otherwise you don't get a code and can't take the test!)
I originally bought the hardcopy of the book a few years ago and took the test, and then my girlfriend and I were recently reading over my assessment. Wanting her to take the test too, I searched the Gallup website in order to purchase another code. Ridiculously, the only way that it seems that one can take the test is by purchasing another (hardcopy) book to get a new code. Not wanting to uselessly own two of the exact same hardcopy book on my shelf, and before I knew, I paid $14 for the Kindle version just to get a new code. I would be happy to pay $14 just for the StrengthsFinder assessment tool for my girlfriend.
As said, it turns out that the Kindle version doesn't contain a new code. I'm basically asking Gallup to take my money in any which way that doesn't include buying and shipping me the same useless hardcopy book again.
To be fair I'd recommend the hardcopy book and taking the test once, but not buying the Kindle version, or owning the hardcopy twice.
It's been around for years and I've seen many people with complaints about not being able to purchase just a code. That's pretty lame.
Most Recent Customer Reviews
Great source for learning more about your strengths and how you can leverage them in the workplace. If you purchase one book for each person on your team, then share your top... Read morePublished 4 hours ago by Cynthia L Rouland
The value of this book is in the included strength finder assessment. After going online and entering a code (only available with new book purchase, unless unused by previous... Read morePublished 1 day ago by maury
This book makes it an interesting reading but in my case the results of the questionnaire did miss substantially my strengths. Read morePublished 1 day ago by Martin Fallenstedt
I enjoyed the book. It's easy to read and I thought the assessment is good. I noticed a lot of the negative reviews highlighted that this was same as some personality tests. Read morePublished 1 day ago by Murff
Ironically, my strength is that I have a passion for archiving things and accumulating knowledge. I buy books to add them to my repertoire. Read morePublished 2 days ago by J. Reinhart
Although I enjoy knowing about my strengths and can use the result as a reminder in future job seeking, it is not a book. Read morePublished 2 days ago by Jieyu Liang
Great read, with practical steps to implement your newly recognised talents.
Potentially life changing.
Results were spot on. Gives great insight into my strengths and what type of people I need to surround myself with.Published 4 days ago by Amazon Customer