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Stuffed: An Insider's Look at Who's (Really) Making America Fat Hardcover – January 27, 2009
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From Publishers Weekly
When Cardello, a former food and beverage executive, was initially diagnosed with leukemia (lab tests later disproved it), he began looking closely at the relationship between public health and corporate health. The obesity epidemic in particular, he argues, is connected to food businesses that control almost everything the average American eats. Drawing substantially on his professional knowledge, he examines such factors as marketing and product packaging, the recent controversies involving branded school snacks and beverages, the use of trans fat in restaurants, and the various food lobbies. Cardello believes that bottom-line thinking makes it difficult for Americans to eat well. While agreeing that the basic agenda of corporations and consumers alike is more—more profit, more product—he argues that the industries long-range interests are directly entwined with public health and that with their substantial economic power and overpackaged goods, supermarket and restaurant industries could redirect consumption and wellness in novel ways. Although the tone ranges from finger-wagging polemic to reformist optimism, the author does sketch out several solutions to get around obstacles like entrenched corporate and consumer thinking, and he himself cohosted a 2007 summit between industry leaders and obesity researchers. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
“Former food-industry executive and current anti-obesity advocate Cardello calls on his erstwhile colleagues to become custodians of their customers’ well-being. . . . The point zings home: The food industry knows how to sell; now it has to sell the right thing.” (Kirkus Reviews)
“Anyone who is interested in their health and thinks they’re educated about nutrition needs to read this book.” (Bookbrowse.com)
“An interesting look into the psychological world of the ‘Big Food’ business. . . . Stuffed is a great book because it is honest, and Cardello does not mince words when it comes to the reality of our nation’s misguided obsession with food.” (Eats.com)
“Food companies would be more profitable and keep their customers longer if they adopted the ideas in Stuffed.” (Tom Ryan, former Chief Concept Officer of McDonald’s Corporation)
“Thought-provoking...informative and filled with clever ideas, [Stuffed] will certainly get people talking and thinking.” (Forbes.com)
“Straightforward and sobering. We all know the food industry is big business, but Cardello shows in clear terms just how big it iswith suppliers all over the worldand why this makes it so slow to improve.” (Milwaukee Journal Sentinel)
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This book is aimed at Americans that have never before read even the most basic...Read more