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Style Deficit Disorder: Harajuku Street Fashion - Tokyo Hardcover – December 13, 2007

4.4 out of 5 stars 19 customer reviews

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Editorial Reviews

Review

"Style Deficit Disorder is an awesome encyclopedic breakdown of [Harajuku].." —The Fader

"essential reading for anyone who wants to get the real lowdown on the fabled district." —Japan Times

About the Author

Tiffany Godoy is a contributor to V and Vogue Nippon and former fashion editor at Japanese culture magazines Composite and Studio Voice. She lives in Tokyo
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Product Details

  • Hardcover: 240 pages
  • Publisher: Chronicle Books (December 13, 2007)
  • Language: English
  • ISBN-10: 0811857964
  • ISBN-13: 978-0811857963
  • Product Dimensions: 7.2 x 1 x 10 inches
  • Shipping Weight: 2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #222,571 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

By E. M. Sorensen on January 13, 2008
Format: Hardcover
Rarely has a book been published with more insight and subject comprehension than "Style Deficit Disorder: Harajuku Street Fashion -- Tokyo" by Ms. Godoy. It is clear that Ms. Godoy has done a enormous amount of research and exploration in illuminating the complex and fascinating subject matter of Tokyo street fashion. Anyone who has ever lived in Japan will attest to the relentless and creative fashion changes that the youth culture has embraced and adapted to their own unique expression of individualism. Anyone wishing to understand the fashion phenomenon of Tokyo this book is the one to own- all the other manuscripts fail in comparison to Ms. Godoy's research. Ms. Godoy has written the definitive work on Harajuku Street fashion and culture.
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Format: Hardcover
The main difference between Western fashion movements and Japanese fashion movements, as author Tiffany Godoy tells us, is that whereas the West is caught up in political statements or a quest for identity, Japanese style is simply fashion for fashions sake, playing with materials and colors the way an artists plays with paints and canvas. Individual designers create their scenes, complete with music, magazines, models and hot places to be seen, rather than an organic outgrowth of a social movement.

"Style Deficit Disorder" is a serious history lesson and study of Harajuku fashion, from the Post-war transformation of the district and the influence of the 1964 Tokyo Olympics, and the major changes in style brought by each successive decade. All of the major players are introduced, such as Okawa Hitomi and her shop Milk and the fashion band The Plastics whose look inspired Madonna's early designs. Magazines, such as Cutie, FRUiTS and TUNE are covered in detail, showing how their fashion editors were able to exert their power and change the decorated face of Japanese fashion.

Of course, as a fashion history "Style Deficit Disorder" is an explosion of colorful images, authentic street photographs and composed professional scenes. There are more than enough visuals here to satisfy anyone's lust for the sometimes-bizarre world of Japanese design, and a designer looking for influence and ideas would find this a valuable tool. But don't be fooled into thinking this is a coffee table flip book. The accompanying text is heavy enough to be used in a college course, and any serious student of fashion should have this book in their library.
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Although this is a subject that "ages" fast, the book does help creating a big picture of Japanese street fashion and the context in which it developed.
Unlike other related books, the pictures here are well selected and match the subject of each chapter.
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I just received the book so Ihave not read it yet; however, most of the pictures are great. Some are much older styles than I thought would be in the book, others were runway styles, and then, finally, the street styles of more current times (I was looking for the latter).
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I live in Tokyo and this is pretty legitimate account of the history of trends in Harajuku. Two thumbs up!
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Colorful pictures from the Japan covering the Ura-Harajuku scene and the clothing labels that grew out of the whole movement.
My only complain is that the text is so small it is unreadable without a magnify glass and I don't wear reading glasses either.
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Format: Hardcover Verified Purchase
Shipping is fantastic and so was the book condition, as expected.

The book itself, not so much. The pages were starting to yellow, considering it is an older book. However, it shouldn't be that old. It was printed early 2000's. Not the sender's fault, but the manufacturer's. I also wasn't expecting the book cover to look the way it did. I assumed the photo itself was the cover, but it looks more like a photo with a white border as the cover. I guess I didn't look carefully. Anyway, the book's content's were informative and accurate, but the text for every 'chapter' was a little difficult to read. Decent book for information, but better as a coffee table book.
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I usually buy a lot of fashion books and book about Japan specifically. I have seen a lot of very disappointing books written by foreigner(not of Japanese decent or living in Japan for longer than 10 years) who claim to know but it just ends up being cheesy and quite inaccurate. The thing i like most about this book is it has articles written by Japanese, designers and fashion editors so you are sure the info is correct. If you want a bit of incite on the progression of Japanese fashion over the years this is the book to get!
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