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Reviewed in the United States on February 28, 2010
The perceptual threshold can be managed.
Eat Popcorn and Drink Coca-Cola,
This book is incredible it is dated but revels some of the secrets of Madison ave. I do not think this book is a hoax in fact I think such advertising methods have become worse.
Mr. Key claims subliminal sexual symbols (and images of death) or objects are often used to entice consumers to buy and use various products.
Subliminal messages bypass conscious recognition. Here is a brief overview of some of the techniques discussed.
Subliminal Embedding
"One prevalent form of subliminal technique (Subliminal Embedding) was described as the insertion of words or body forms (embeds) by the use of shadows or shading or the substitution of forms or shapes generally associated with the body. The consumer does not perceive them at a normal rate of awareness. And thus is given no choice whether to accept or reject the message as is the case with normal advertising."
Reviewed in the United States on November 29, 2023
The first time I read this book, it made me angry. But I was a teenager at the time. When I came to a man, I read it again and concluded it was a load of crap. The author makes several claims without proof. For example: he says if there's some subliminal content in an image in front of you, your brain takes it all in whether you are aware of it or not. Really? And how can that be proved? I can imagine the interview: "Did you see the rat hidden in the picture?" "No." "Yes, you did. You just don't know you did." "Oh." Does that make any clinical sense to you? Nor to me. The author puts all kinds of images up and informs the reader that several instances of dirty words and/or sexy images are hidden there. But are they? If a cloud looks like a horse to some people, does that imply some kind of manipulation, or is it just coincidence? (I can see the future Bond super-villain now: inventing a weather control device just so he can hypnotize the populace with messages hidden in the clouds.) The final nail in the author's thesis is this: He spent several paragraphs unpacking the host of hidden images--which told a complex story of creation, or something--in the picture on the book's cover. But the publisher said it was just an ordinary unretouched photograph. Q. to the E. effin' D.