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Subliminal: How Your Unconscious Mind Rules Your Behavior Paperback – February 12, 2013
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This is a wonderful book for those concerned with the function and potential of the mind. The author is a famous and respected theoretical physicist. He apparently has a lot of free time and intense interest that he has parlayed into doctoral-level knowledge of how the mind functions. You will find a great amount of surprising information here. One example is the phenomenon of "blind-sight," which he discusses thoroughly.
The title is a bit deceiving. It is not about manipulating people through advertising. Rather it is about the importance of the unconscious mind in everything we do and perceive. The word "unconscious" with its Freudian connotations is inaccurate. Perhaps "nonconscious" is better. The author shows that the nonconscious mind accounts for more of our ideas, perceptions, and actions than we normally believe.
The author pulls out all the stops in surveying what we know, from the early history of Psychology to the newest functional MRI studies. It is a wonderfully organized and extensive survey.Yet, this is no dull treatise. The author has a great sense of organization, a lucid writing style, and an ability to relate sophisticated concepts to everyday experience. Moreover, he is very witty. It is virtually impossible to read this book without laughing out loud here and there.
As a lawyer I have to say that I think every judge and jury in the country should be required to read this book. It would be as worthwhile for teachers, legislators and many others.
Despite its "non-academic" style, this book supplies copious notes and extensive bibliography. On balance, this is a great addition to any thoughtful person's library.
I don't think I've ever read anybody as good as him when it comes to translating the fascinating but sometimes obscure stuff that the academia comes up with into layman's terms. Leonard is not only easy to understand and brilliant at explaining-he is also funny and witty. A natural storyteller. I am a graduate student of intercultural relations. The chapters in this book that talk about in-group bias are the most interesting and engaging I've ever read.
If you enjoyed Malcolm Gladwell, or the Heath brothers, or even the Freakonomics, you'll LOVE this book!
Everyone interested in learning should read it.
This book is really useful in helping the reader to better understand how he or she judges others and to raise our awareness of what may be influencing us.