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Subliminal: How Your Unconscious Mind Rules Your Behavior Paperback – February 12, 2013
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“With great wit and intelligence, Mlodinow takes us on a sweeping tour of this [mental] landscape and the latest revelations in neuroscience.”
—The Huffington Post
“Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research . . . [with] plenty of his trademark humor.”
—Los Angeles Times
“Clever [and] engaging. . . . A popular-science beach book, the sort of tome from which cocktail party anecdotes can be mined by the dozen.” —The Oregonian
“Fascinating. . . . Shows how the idea of the unconscious has become respectable again.” —The Economist
“A must-read book that is both provocative and hugely entertaining.” —Jerry A. Webman, chief economist, OppenheimerFunds, Inc., and author of MoneyShift
“Leonard Mlodinow never fails to make science both accessible and entertaining.”
—Stephen Hawking, author of A Brief History of Time
“An assault against the idea that we control our decisions and our beliefs in the way that we think we do . . . . A useful addition to the growing body of work arguing convincingly against the idea of the rational human brain.”
—The Daily Beast
“Mlodinow thinks in equations but explains in anecdote, simile, and occasional bursts of neon. . . . The results are mind-bending.”
“Mlodinow argues his case persuasively and with humor.”
—The Montreal Gazette
“In a loose, easygoing style, Mlodinow combines numerous accounts of scientific studies with pop-culture references and even personal anecdotes.”
“Mlodinow is the perfect guy to reveal the ways unrelated elements can relate and connect.”
—The Miami Herald
“This very enlightening book explores the two sides of our mental lives, with a focus on the subconscious or subliminal element. Drawing on clinical research conducted over a period of several decades and containing a number of rather startling revelations . . . the book appeals to readers with an interest in the workings of the human mind.”
“Think you know the whys and hows of your choices? Think again. Follow Mlodinow on a gorgeous journey into the enormous mental backstage behind the curtain of consciousness.”
—David Eagleman, neuroscientist and author of Incognito: The Secret Lives of the Brain
“With the same deft touch he showed in The Drunkard’s Walk, Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior.”
—Daniel J. Simons, professor of psychology, University of Illinois, and coauthor of The Invisible Gorilla
“If you liked The Drunkard’s Walk, you’ll love Subliminal. This engaging and insightful book not only makes neuroscience understandable, it also makes it fascinating. You will look at yourself (and those around you) in a new way.”
—Joseph T. Hallinan, author of Why We Make Mistakes
“A highly readable, funny, and thought-provoking travelogue by Mlodinow, a trusted traveler in this treacherous region, who leads us on a tour of the little-known country that is our unconscious mind.” —Christof Koch, professor of cognitive and behavioral biology, California Institute of Technology
About the Author
Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include three New York Times best sellers: War of the Worldviews (with Deepak Chopra), The Grand Design (with Stephen Hawking), and The Drunkard’s Walk: How Randomness Rules Our Lives (also a New York Times Notable Book), as well as Feynman’s Rainbow and Euclid’s Window. He also wrote for the television series MacGyver and Star Trek: The Next Generation.
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This is a wonderful book for those concerned with the function and potential of the mind. The author is a famous and respected theoretical physicist. He apparently has a lot of free time and intense interest that he has parlayed into doctoral-level knowledge of how the mind functions. You will find a great amount of surprising information here. One example is the phenomenon of "blind-sight," which he discusses thoroughly.
The title is a bit deceiving. It is not about manipulating people through advertising. Rather it is about the importance of the unconscious mind in everything we do and perceive. The word "unconscious" with its Freudian connotations is inaccurate. Perhaps "nonconscious" is better. The author shows that the nonconscious mind accounts for more of our ideas, perceptions, and actions than we normally believe.
The author pulls out all the stops in surveying what we know, from the early history of Psychology to the newest functional MRI studies. It is a wonderfully organized and extensive survey.Yet, this is no dull treatise. The author has a great sense of organization, a lucid writing style, and an ability to relate sophisticated concepts to everyday experience. Moreover, he is very witty. It is virtually impossible to read this book without laughing out loud here and there.
As a lawyer I have to say that I think every judge and jury in the country should be required to read this book. It would be as worthwhile for teachers, legislators and many others.
Despite its "non-academic" style, this book supplies copious notes and extensive bibliography. On balance, this is a great addition to any thoughtful person's library.
This book is really useful in helping the reader to better understand how he or she judges others and to raise our awareness of what may be influencing us.
I don't think I've ever read anybody as good as him when it comes to translating the fascinating but sometimes obscure stuff that the academia comes up with into layman's terms. Leonard is not only easy to understand and brilliant at explaining-he is also funny and witty. A natural storyteller. I am a graduate student of intercultural relations. The chapters in this book that talk about in-group bias are the most interesting and engaging I've ever read.
If you enjoyed Malcolm Gladwell, or the Heath brothers, or even the Freakonomics, you'll LOVE this book!
Everyone interested in learning should read it.