Anne's terrific new book is an excellent primer to help your business take advantage of the subscription economy, while navigating around potential potholes. And as a bonus: It's clear, straight-forward, and refreshingly jargon-free! --Ann Handley, Chief Content Officer, MarketingProfs, author of the WSJ bestseller, Everybody Writes
Keeping an existing customer is much more profitable than selling a new one, especially in a subscription business. Today's real-time communications environment makes a subscription model incredibly lucrative for those who know how to navigate the new rules just ask the likes of Google, Netflix, and Amazon.com. Anne Janzer shows you how to implement value nurturing of existing and potential clients that will drive your success in this new world. --David Meerman Scott, bestselling author of The New Rules of Marketing and PR, now in 25 languages from Arabic to Vietnamese
Although there is no 'holy grail' measurement for content marketing, there is one that sits atop the rest - the subscriber. As more organizations move from paid to owned media, acquiring and keeping subscribers to our information is more important than ever. This is critical to your business. Read Anne's book and you'll have everything you need to create and execute a subscription strategy that works. --Joe Pulizzi, Founder, Content Marketing Institute and Author, Epic Content Marketing
About the Author
Anne Janzer is an author, marketer, and writing coach. As a professional writer, she has worked with more than one hundred technology companies. She offers workshops on writing for marketers and others who communicate about technical topics. Anne is also author of The Writer’s Process: Getting Your Brain in Gear, which combines the lessons of a writing career with the teachings of cognitive science to uncover the secrets of writing productivity. Indie Reader named the book one of the best self-published books of 2016. She contributes to numerous industry publications and blogs, and posts regularly about writing and marketing on her website at AnneJanzer.com. Anne lives in Mountain View, California, surrounded by self-driving cars and coding enthusiasts. Still, nothing makes her quite as happy as a good book.