- Paperback: 224 pages
- Publisher: Cuesta Park Consulting; 2 edition (March 24, 2017)
- Language: English
- ISBN-10: 0986406252
- ISBN-13: 978-0986406256
- Product Dimensions: 5.5 x 0.5 x 8.5 inches
- Shipping Weight: 12.5 ounces (View shipping rates and policies)
- Average Customer Review: 42 customer reviews
- Amazon Best Sellers Rank: #154,750 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn 2nd Edition
Use the Amazon App to scan ISBNs and compare prices.
This month's Book With Buzz: "The Lying Game" by Ruth Ware
From the instant New York Times bestselling author of blockbuster thrillers "In a Dark, Dark Wood" and "The Woman in Cabin 10" comes Ruth Ware’s chilling new novel, "The Lying Game." See more
Frequently bought together
Customers who bought this item also bought
"Anne Janzer shows you how to add value and nurture customers before and after the sale, driving success in today's real-time business environment." - David Meerman Scott, Bestselling author of The New Rules of Marketing and PR, now in 25 languages from Arabic to Vietnamese
About the Author
Anne Janzer is an author, marketer, and writing coach. As a professional writer, she has worked with more than one hundred technology companies. She offers workshops on writing for marketers and others who communicate about technical topics. Anne is also author of The Writer’s Process: Getting Your Brain in Gear, which combines the lessons of a writing career with the teachings of cognitive science to uncover the secrets of writing productivity. Indie Reader named the book one of the best self-published books of 2016. She contributes to numerous industry publications and blogs, and posts regularly about writing and marketing on her website at AnneJanzer.com. Anne lives in Mountain View, California, surrounded by self-driving cars and coding enthusiasts. Still, nothing makes her quite as happy as a good book.
If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 70%). Print edition purchase must be sold by Amazon. Learn more.
For thousands of qualifying books, your past, present, and future print-edition purchases now lets you buy the Kindle edition for $2.99 or less. (Textbooks available for $9.99 or less.)
Top customer reviews
Janzer accurately points out that <em>all</em> businesses are subscription businesses, not just SaaS solutions (where the concepts of lead nurturing, value nurturing, customer lifetime value, etc. are common lexicon). Any time you choose to buy something from a brand you've done business with, you are resubscribing to that business. Powerful concept if you think about it, and Janzer offers many examples of how to build value nurturing programs in your business.
Simple and practical explanation of how the entire business shifts from a short-term, zero-sum focus on sales of "products" to a long-term, win-win focus on the total value of services to the subscriber -- with the idea of maximizing lifetime customer value (not new acquisitions that may not be retained). A range of short how-to's on key tasks and tactics to build and maintain relationships by understanding and nurturing value for each customer, and how that crosses silos beyond the confines of marketing.