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Success Built to Last: Creating a Life that Matters Paperback – August 28, 2007
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Richard Branson is best known for his successful Virgin brand, encompassing everything from a record label, a chain of music retail stores, Virgin Atlantic Airlines, and more. In September, 2006, Branson agreed to donate $3 billion to fight global warming.
"There is no greater thing you can do with your life and your work than follow your passionsin a way that serves the world and you. In this book you will learn from unknown and famous peopleinspiring leaders like Nelson Mandela and entrepreneur Michael Dellalong with schoolteachers, scientists, community workers, athletes, artists, Nobel laureates and the Presidents of nations.
"From Bono and Quincy Jones to Maya Angelou and The Dalai Lama, they all challenged themselves to do more, be more and give back more than even they thought possible. Everyone wants success, but you can do better than that. This is an extraordinary book that finally reveals a meaningful 'secret formula' for success based on the lives of remarkable people."
Lessons of Lasting Success
Watch video of co-author Mark Thompson as he interviews figures featured in Success Built to Last.
--This text refers to the Digital edition.
From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Digital edition.
Top Customer Reviews
"This independent sample of data provided a comparison set and validation for our interview findings, and showed significant differences in perceptions and mindsets between respondents categorized as `successful' or `unsuccessful' in their professional or personal lives."
It should also be noted that the authors "overlaid an unusual time limitation" on the "universe" of people interviewed: a 20-year minimum. With very few exceptions, they eliminated those who had achieved significant success in their careers for less than two decades. The group was largely over age 40 and the oldest individual interviewed was 95.
Others will have their own reasons for holding this book in high regard. Here are three of mine. First, the authors challenge conventional thinking about how successful people stay successful. Those interviewed as well as those who responded to the "World Success Survey" redefine success. For example, that everything in life should be kept in "balance.Read more ›
This book takes those same principles, and a few others, and recasts them into three overlapping circles of meaning, thought, and action. Where those three overlap is the place where the title of book, "Success Built to Last", lies. Rather than researching companies as in the first book, Porras, Emery, and Thompson interviewed 200 "successful" people. Some famous, some rich, some not famous, some not rich. They were looking for common factors in what made their lives feel successful to them.
Not surprisingly, it boils down to being active about your choices. Don't play by rules made by others, don't enslave yourself to goals you think others want you to achieve, and don't measure your life by another's yardstick. Down that road is misery and lots and lots of psychotherapy (with or without drugs). This book is full of good advice, good anecdotes, and helpful sayings about how you go about setting up your own life and your own success.
I would also recommend "Small Giants" by Bo Burlingham for more stories about people who found success and meaning in successful companies without following the "normal" path to growth, riches, and misery.
This is a good book and I hope it sells a ton. But that is probably a safe bet. Recommended.
Jerry Porras (coauthor of Build to Last), Stewart Emery (an important figure in the Human Potential Movement) and Mark Thompson (an unstoppable interviewer and executive coach) have combined their diverse talents to provide powerful insights into what has worked best for those who have sustained personal success for over 20 years. The book is one part methodology, one part great stories and one part keen insight.
Here was the process that led to the book. Interviews were held during 1996-2006 with over 200 high profile people who had enjoyed lasting success (CEOs, community leaders, professionals, politicians and small business people). For the most part, they avoided the geniuses in favor of people who built extraordinary results from more ordinary abilities and resources.
In early 2006, surveys were done on a worldwide basis with subscribers to Knowledge@Wharton to test the findings from the interviews.
Regression analyses were used to sort out the key influences. The results were used to structure the book's key conclusions.
What did they learn?
The key concept is that continually successful people combine meaning, thought and actions in mutually consistent ways that provide sustained performance.
Let me describe each area a little. Meaning is important because it ignites passion in you and others. Success requires persistence. Without continuing passion, it's hard to be persistent enough to be a lasting success.Read more ›
Most Recent Customer Reviews
There are some interesting stories in this book, but if you're truly looking to "create a life that matters," I would strongly encourage you to read 'Living Forward.'Published 4 months ago by MLeland
Excellent delivery shipment was perfect and the book met my expectationsPublished 15 months ago by terrence caldwell
LOVED this book! Money is NOT the ultimate goal...but doing something that has lasting meaning for me. Read morePublished 16 months ago by Nancy I. Landrum
A great book for any business leader looking at long-term sustainable growth. Must read on business 25 in my opinion.Published 17 months ago by Jeffrey T Schaefer
This book has become my favorite. It was consistently refreshing to read that creating a life that matters is something that we have deep inside ourselves and that not always is... Read morePublished on June 9, 2014 by vinicio