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Success By Design: The Essential Business Reference for Designers Paperback – December 4, 2012
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From the Inside Flap
--Dr. Kristian Simsarian, Interaction Design program Chair at the California College of the Arts and IDEO Fellow
"With your nose up against your monitor, it's easy to lose sight of the big picture. This book reminds you to step back and take inventory of all of the things that impact the success of your projects, products, and teams."
--Kendra Shimmell, Director of Cooper U
"The world of design is famous for its mystique, secrecy and "special sauce" but David Sherwin breaks it all down into the three fundamentals of team, client and project management, taking out the complexity of what it's like to run a design practice along the way. He organizes the book with straightforward concepts and follows up with easy-to-understand language. But make no mistake. This is not a primer, but rather an insightful work drawn from a keen understanding that the essential element to being successful in design (and therefore with clients) is the human element."
--David Merkoski, Chief Design Officer at Greenstart
"David's comprehensive and thoughtful treatment of the business of design is an education by proxy. As any experienced consultant, he maintains a fine balance of caution and enthusiasm yet withholds nothing, offering a depth and care typically only found in the classroom."
--Christopher Butler, Vice President of Newfangled and author of The Strategic Web Designer: How to Confidently Navigate the Web Design Process
From the Back Cover
In your career you may have been like me: Trying to keep projects on the rails and clients happy. Digging through blogs for useful advice. Wondering if there was a better way to handle all of the demands of being a design professional and running a creative business.
The wisdom contained in Success by Design: The Essential Business Reference for Designers will help you become a stronger businessperson and better plan your career path as a design leader.
This book was born from in-depth interviews with a slew of successful designers, studio directors, project managers, and client service professionals across a wide range of creative industries. It contains the business secrets I needed most when I started as a designer 16 years ago.
Top Customer Reviews
I would suggest that anyone wanting to work in the Graphic Design Industry as an employee or freelance read this book. There was a lot of information presented in a logical way in the entire book.
Most Recent Customer Reviews
This a useful book for experienced and new designers alike. Guidelines for running your business--details for proposals, contracts, spec work, deliverables, etc. Read morePublished 11 months ago by gwhiz
Very well structured and written book on being the graphic design industry.Published 22 months ago by Troy Chollar
I like the theme through out the book about "valuing" your work and not allowing work or specific lines in the contract to work against this.Published on January 7, 2014 by J. Nutter
This book is great for a quick reference on various issues in any stage of your business.
Great guidance on proposals, estimates, and even vacations!
This book have excellent tips and tools that i wish i have 2 years ago. When i was reading the book i was laugh fin to my self and said "i have made this mistake, etc". Read morePublished on April 29, 2013 by Salvador Guzmán