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Success By Design: The Essential Business Reference for Designers Paperback – December 4, 2012

4.7 out of 5 stars 12 customer reviews

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Editorial Reviews

From the Inside Flap

"The best design business secrets are out of the bag--and it is about time! David has found a pithy and brilliant way to share the wisdom and knowledge that most of us had to learn the hard way. I wish I had this book when I was learning to run a design business unit at IDEO."
--Dr. Kristian Simsarian, Interaction Design program Chair at the California College of the Arts and IDEO Fellow

"With your nose up against your monitor, it's easy to lose sight of the big picture. This book reminds you to step back and take inventory of all of the things that impact the success of your projects, products, and teams."
--Kendra Shimmell, Director of Cooper U 

"The world of design is famous for its mystique, secrecy and "special sauce" but David Sherwin breaks it all down into the three fundamentals of team, client and project management, taking out the complexity of what it's like to run a design practice along the way. He organizes the book with straightforward concepts and follows up with easy-to-understand language. But make no mistake. This is not a primer, but rather an insightful work drawn from a keen understanding that the essential element to being successful in design (and therefore with clients) is the human element."
--David Merkoski, Chief Design Officer at Greenstart

"David's comprehensive and thoughtful treatment of the business of design is an education by proxy. As any experienced consultant, he maintains a fine balance of caution and enthusiasm yet withholds nothing, offering a depth and care typically only found in the classroom."
--Christopher Butler, Vice President of Newfangled and author of The Strategic Web Designer: How to Confidently Navigate the Web Design Process

From the Back Cover

Want to make your design business a success? Start here.

Fellow designer,

In your career you may have been like me: Trying to keep projects on the rails and clients happy. Digging through blogs for useful advice. Wondering if there was a better way to handle all of the demands of being a design professional and running a creative business.

The wisdom contained in Success by Design: The Essential Business Reference for Designers will help you become a stronger businessperson and better plan your career path as a design leader. 

This book was born from in-depth interviews with a slew of successful designers, studio directors, project managers, and client service professionals across a wide range of creative industries. It contains the business secrets I needed most when I started as a designer 16 years ago.

--David
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Product Details

  • Paperback: 304 pages
  • Publisher: HOW Books (December 4, 2012)
  • Language: English
  • ISBN-10: 144031022X
  • ISBN-13: 978-1440310225
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #334,063 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
This book provided comprehensive information about the various segments a Graphic Designer might work in. The book also discussed running your own Studio.

I would suggest that anyone wanting to work in the Graphic Design Industry as an employee or freelance read this book. There was a lot of information presented in a logical way in the entire book.
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Format: Kindle Edition Verified Purchase
Over the years I have been a freelancer and a part of ad/design agencies, but I was reading the book because I'm trying to grow in my leadership position at an in-house agency. The majority of the information included in this book will work for freelancers, agency designers, and in-house designers. What makes the information so valuable is that it is information that you don't learn in design schools, it's usually learned on the job.
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Format: Paperback
Most design business books tend to skew towards generic advice. This book is the real deal. Nothing but meat and potatoes here. It's practically a handbook for how to be a Creative Director or Account Manager at any design studio (ideally, your own). Some great insights on what to include in design briefs, creative briefs, deliverable briefs, etc.

Highly recommended.
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Format: Paperback
I am so glad this book came my way. As a designer venturing in to freelance, this book has been an incredible resource for knowing what to expect and what is expected of me in professional relationships. 'Success by Design' would be excellent for anyone getting their start in the field or independents and small shop owners who want to take their business to the next level. As designers we love constraints in the creative process and 'SbD' will teach you the value of working with constraints in client relations and deliverables. This book is like a mentor in your pocket; a compendium of career hacks from someone who can set type and draw like a Level 5 boss (the layout and illustrations are delightful).
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Format: Paperback Verified Purchase
Great book, and better than most at describing the world of design. The author also takes a very lighthearted approach to explaining everything so it doesn't read like a text book. The only reason I didn't give a 5 star is because it didn't cover some topics as well as I would have liked it too.
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Format: Paperback
Like David Sherwin's talks, this book is positively LOADED with information you didn't know that you didn't know. If you're considering opening your own design shop, or want to freelance (or anything in between), everything business-wise you need to consider or remember is in this book. And I mean everything. It's not for reading chapter-by-chapter, but as a substantial, and very detailed reference. If only I'd had this information twenty-some-odd years ago.
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