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The Success Genome Unravelled: Turning men from rot to rock Paperback – August 1, 2013
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About the Author
Agona Apell (born 1971) is a Ugandan writer whose writings dwell on the philosophical and scientific aspects of matters in everyday life. He was born into a middle class Ugandan family, and in a higher education spanning eleven years studied Civil Engineering, Education, and Construction Management. It was through this eclectic mix of courses that he came into intimate contact with physics, psychology, philosophy, and economics, the four great disciplines that influence all his writing. He lives in Kampala, Uganda, and occupies himself with the affairs of his farming and property development businesses between writings.
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Top customer reviews
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The book has five chapters. Chapter One dwells on identifying the wellspring of human success by developing a scientific definition of success and inferring from it where we must look in nature if we wish to find the one root of all success. The author discharges this responsibility admirably. Chapter Two extrapolates from the scientific definition of success all the human qualities and capabilities that unfailingly lead those who possess them to the success they seek. The author shows convincingly that nature invested the female of the species with knowledge of these qualities. Chapter Three takes up the subject of perception in order to study the various degrees to which perceptions arising from the different senses affect the strengths of our emotions. The senses are then ranked in a sequence ranging from the sense with the most powerful effect on our actions to that with the least powerful effect on them, and this is followed by instruction on how we may exploit this knowledge to influence people favourably. I found much of interest here but felt that the author should have done more to give academic references for some of his assertions to impart credibility to them. Chapter Four is devoted to exploring the various ways by which those who aspire to success may acquire the bundle of seven potent qualities and capabilities that constitute the Success Genome. I loved the innovative approach based on human psychology by which the author claims unattractiveness can duplicate the effect of attractiveness. Lastly, Chapter Five, basing on the recognition that human success is the result of the proper display and exercise of potent qualities, dwells on schooling the reader in the arts of the profitable display and exercise of the Success Genome. This too was neatly done.
All in all, it was a nice read, one I would certainly recommend to a friend