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Success Runs in Our Race: The Complete Guide to Effective Networking in the Black Community Paperback – Bargain Price, March 30, 2004

4.8 out of 5 stars 21 customer reviews

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Editorial Reviews

From Publishers Weekly

Fraser, founder and CEO of SuccessSource, which publishes directories of African-American professionals, here advises black Americans on how to achieve personal and career success. He recommends pragmatic goals--"increase public awareness of black excellence . . . promote racial pride"--and actions--"bring positive black role models into your community schools"--in combination with his suggestions on networking for information, influence and resources. Fraser's coverage of 10 tips for whites seeking to network with African-Americans and minority firms enhances this guide: go to black events, shun racial jokes and "please, avoid saying, 'Some of my best friends are black.' " The profiles presented of such entrepreneurs as John H. Johnson, head of Johnson Publishing, are inspiring, as is Fraser's recounting of his own rise from poverty.
Copyright 1994 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Library Journal

In this book on networking techniques, Fraser, founder and CEO of SuccessSource Inc., argues that networking must become a way of life. He stresses the principles of Kwanzaa and African communal spirit, urging African Americans to adopt these concepts as a way of developing not only black businesses but black communities. The power of the book is that Fraser uses his and 13 other successful African Americans' experiences as examples. Also included are 20 exercises for networking, 25 best places to network, the dos and don'ts of networking, and the 50 best black speakers in America. This is a readable book loaded with valuable tips, but unlike other books on networking, Fraser places these techniques in a context that emphasizes developing the community along with the individual. The combination of philosophy and practice make this book highly recommended.
Joshua Cohen, Mid-Hudson Lib. System, Poughkeepsie, N.Y.
Copyright 1994 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Product Details

  • Paperback: 416 pages
  • Publisher: William Morrow Paperbacks; Rev Upd Su edition (March 30, 2004)
  • Language: English
  • ISBN-10: 0060578718
  • ISBN-13: 978-0060578718
  • ASIN: B000C4SZVK
  • Product Dimensions: 5.3 x 0.9 x 8 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #2,472,360 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
I would recommend reading this book, as well as giving this book as a gift to all college graduates. The chapter that tells how to create and do an awards ceremony in less than 2 hours alone is worth the price of the book! I particularly liked the way he defined "networking" vs. "neck-working"--and how to handle those who have mistaken one for the other. (Neck-working is misusing your opportunity to network by trying to hit on the opposite sex--a definite no-no!) Mr. Fraser's solid hints on connecting with like-minded individuals in the black community and giving back to the community, not abandoning it are fantastic--and doable. If you like commentary by people like Tavis Smiley, this is your book!
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Format: Hardcover Verified Purchase
A very insightful book. I have read several books that deal with self motivation and empowerment, but this is the first book that I have read on networking in the African American communities. The principals will never change, but I wish Dr. Fraser had a new version with current statistics.
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Format: Hardcover
George Fraser knows what is required to be successful in business or in your professional life no matter what your career or profession. Many of the skills he talks about in his book can be applied to your work life or your personal endeavors. On the surface this might sound odd but the success characteristics are the same. What he talks about are the required behaviors that lead to your ultimate success. I will never forget how he emphasizes the importance of networking and how your networks must be cultivated in order to gain maximum benefit. He made the point very clear when I heard him talk to a group when he said, "networking is much more than meeting someone then calling them the next week to ask for a business favor." If everyone learns that networking is and must be created for win/win situations, everyone realizes benefits in the long run. This is a wonderful book and one that has value for anyone attempting to gain a competitive advantage in the business world. Relationships are how things get done in the business world and this book certainly provides the required tools for making that happen.
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Format: Paperback
George Fraser has provided the wisdom and direction to any black person that has the 'faith' and 'conviction' that their skin color and history is not a barrier to sucess in America. Unlike the Tavis Smiley and the legions of black activists millionaire cry babies, this book is not call for more social programs as reparations for slavery. Mr. Fraser outlines in great detail of why networking is important and how to do it. He explains how to develop and cultivate your network for maximum effectiveness. BE WARNED, if you do not have the faith and belief in yourself to conceive that you can live your dreams, do not waste your time reading this thought provoking work. This book is for free people to help themselves reach their potential, not self described victims.
Thanks Mr. Fraser!!
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Format: Paperback
Here we are in 2012 and networking is more relevant now than it was when George Fraser wrote this book. Noting some of the obstacles that have blocked the use of networking in the African American community, he effectively uses the history of the extended family as a way to make the point that we've always shared resources as a way to make it. Navigating Life's Roadways: Stories of Insight from My Odyssey and Inspiration for Your Journey
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Format: Paperback
Awesome book from Dr. Fraser. Read it about 10 years ago and just reread it about a year ago. I will tell you try reading something when you were younger and then read it later in life you will see how much you've grown and where you can be in the future. I'm being mentored by Dr. Fraser unofficially though showing up at his Conference. This book is absolutely a must have to become well rounded and connected. More in the African American Community need to hear from Dr. Fraser.
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Format: Paperback
My goal for reading this book at first was to simply take a self measurement on my strengths and weaknesses as it applies to networking. After completeting this book, I'd come fo find that I've got a lot of homework to do. Reading Fraser's book help me realize a very vital point. Networking goes way and far beyond just attending a function and exchanging a business card. The exchange of a card is only a starting point. Networking is a process that can not be created over night. The art of networking comes from building relationships. From establishing relationships productive networking is and cannot be created until everyone within the arena wins.

This book breaks down the steps neceessary networking skills for individuals looking for jobs, building businesses, and for individuals trying to push their businesses to the next level. Quoted directly by Fraser my favorite wordage from this book is the following, "Networking is not a buzz word. It is very real and the practical method of creating opportunities for our people." In addition his rules for real networking should be on the refrigerators of all African Americans sincere about uplifting of our people in relation to networking. The rules are listed as follows:

1. Networking is about bulding a relationship first.
2. Make networking a way of life.
3. Always be prepared to network.
4. Give first and expect nothing.
5. Build Rapport.
6. Become an active listener.
7. Treat everyone with respect.
8. Think race and culture first.
9. Keep the line up opening.
10. Give thanks to your network.

Kuddos to Fraser for taking the time and writing a learning tool that is truly so needed and neccessary for African Americans everywhere needing guidance and education on correct and appropriate networking.

Adra Young
Author of: The Everyday Living of Children & Teens Monologue Series
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