Top positive review
4 people found this helpful
Understand what this is before you buy.
on June 5, 2010
First, if I could, I would rank this as 3 1/2 stars but was not able to do so.
What the previous reviewer, "Burned again.." says is true enough; a good percentage of this book is repetitive or useless drivel and joint venture back slapping. This book is in fact a co-authored type of thing where each contributor offers up their own "expertise"; whether actual or imagined. They hype their own businesses and cross promote with the others. True enough. And yes, most everyone talks about the success of their own "ebook" and what it has done for them. Clearly the ebook is their favorite method of promotion as well as product to sell.
Still there is good and bad to be found here:
Before you buy this book, you should know that each of these marketers are involved with the same niche market. They all offer up business advice to other businesses and entrepreneurs. They may be authors, coaches, seminar speakers, or consultants, but they are all coming from the same niche. Explains why they all got together to co-write this book. Also explains their love affair with the e-book.
Much of what they write is repetitive, and frequently calling these guys "superstars" is a bit ridiculous because they are frequently small fish in a big pond. These are not the guys doing Amazon.com's marketing. Just reading about some of their credentials and successes should bring the words, "that's not that big of a thing" to your mind. But then, that is not who they are looking to sell to or looking to help. This is a book for small businesses. As for the content itself, yes there are problems with it. They are often-times repetitive in their advice and worse yet, at times promise to reveal one thing, yet divert to something else, failing to deliver on their promise.
All of that being said, I did find value in this book. My own company sells products on the web, not downloadable ebooks. I am a basic level retailer. I offer products and ship them out. At first glance, this book has very little to relate to my niche. However, as I progressed through the book, I was able to glean bits and pieces that were thought provoking and excellent ideas that I could adapt and apply to my own business. For me and for my business, most of the early chapters were drivel, the later chapters were for more valuable.
I look forward to adapting and implementing a number of these ideas and concepts into my own business. Take the info here for what it is worth. Know going in, that the links and references given are all to the same guys, all with a vested interest in self and cross promotion. That being said, you can take the concepts, and do your own searches for things like blog software, RSS feed software and news aggregators, email programs, list management, etc. and find what you are looking for. Going to the links provided in this book will no doubt start to cost you big bucks in a very short time.
In a nutshell, this is not a one-stop fix-it solution; but in reality, what is? They are not taking your hand and stepping you through every little turn in the road. But from a viewpoint of generating ideas you can possibly apply to you own situation, I was glad that I read it.