- Hardcover: 360 pages
- Publisher: Natl Textbook Co Trade; First Edition edition (July 1992)
- Language: English
- ISBN-10: 0844231894
- ISBN-13: 978-0844231891
- Product Dimensions: 1.2 x 7.8 x 9.2 inches
- Shipping Weight: 1.6 pounds
- Amazon Best Sellers Rank: #5,929,074 in Books (See Top 100 in Books)
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Successful Advertising Research Methods Hardcover – July, 1992
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