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Successful Affiliate Marketing for Merchants Paperback – April 21, 2001
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From the Back Cover
If you?re an online business, instead of paying for an ad, like a banner, you pay for the result - the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.
About the Author
Shawn Collins is the manager of the ClubMom.com affiliate program, which he launched in March 2000. Prior to joining ClubMom, Shawn served as the Affiliate Manager for Refer-it.com, as well as the Senior Marketing Analyst for Medsite.com. His bi-weekly columns on affiliate marketing appear on ClickZ.com, and he has been the guest columnist for a number of online and offline publications, including SAM Magazine.
Additionally, Shawn founded the United States Affiliate Manager Coalition, a professional organization of affiliate marketers, as well as co-funding Affiliate Metrix, Inc., a research, analysis, and benchmarking initiative for the affiliate marketing industry. Shawn co-founded the Affiliate Webinar, an online conference for affiliates and affiliate managers, with CashPile.com.
Frank Fiore has been involved with e-commerce from its inception and knows it from both the consumer and merchant side of the equation. He is an established e-commerce expert and author of three books on e-commerce entitled "e-Marketing Strategies", "The Complete Idiot's Guide to Starting an Online Business" and "Dr. Livingstone's Online Shopping Safari Guidebook." He is the Online Shopping Guide for About.com and President of Concurrent Commerce Technologies, an Internet applications service provider specializing in dynamically price-enabling products and services on the Net.
Top customer reviews
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Marketing and/or technical skills and background certainly help with the job as Affiliate Manager, but most important are communication skills and the knowledge about what makes affiliates "tick".
This book, although in certain areas a bit outdated, holds up as being the most comprehensive print work available to this day, with everything you need to know to start, manage and grow a successful Affiliate Program.
You will never get as much condensed knowledge and practical experiences made by the authors in one book for such a low price.
The only additional Item I can recommend is the just recently released product called "Affiliate Manager 1st Edition" which has a steep price tag but provides tons of video, audio and print material. Amazon does not carry it (yet) as I am writing this, but you can find it on the Internet.
You can't do anything wrong if you get both.
I have been setting up affiliate programs for years and in "Successful Affiliate Marketing for Merchants, I discovered great new resources and recommendations for maximizing affiliate programs that I can't wait to try!
Shawn Collins is my guru in Affiliate Marketing. Everything I know about this field I learned by reading his online editorials and articles--now all his expertise and insight is gathered together in one, completely up-to-date, easy to read book.
Most recent customer reviews
When it was released in 2001 I believe it was the definitive work on the subject.Read more