- Series: Database & ERP - OMG
- Hardcover: 336 pages
- Publisher: McGraw-Hill Education; 2 edition (November 5, 2013)
- Language: English
- ISBN-10: 007180918X
- ISBN-13: 978-0071809184
- Product Dimensions: 8.8 x 1 x 9.1 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 15 customer reviews
- Amazon Best Sellers Rank: #183,066 in Books (See Top 100 in Books)
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Successful Business Intelligence, Second Edition: Unlock the Value of BI & Big Data (Database & ERP - OMG) 2nd Edition
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About the Author
Cindi Howson is the founder of BIScorecard, a website for in-depth BI product reviews, and has 20 years of BI and management reporting experience. She writes and blogs for Information Week, and is an instructor for The Data Warehousing Institute (TDWI). Howson was a manager at Deloitte & Touche and a BI standards leader for a Fortune 500 company. She has an MBA from Rice University. Howson is the author of SAP Business Objects BI 4.0: The Complete Reference.
Top customer reviews
This is a newer edition from her 2007 book Successful Business Intelligence: Secrets to Making BI a Killer App
Back in 2007 agile BI was a hot topic, along with master data management and operational business intelligence. In this newer version cloud, big data, mobile BI are the newer topics while agile continues to be a hot topic. Cindi has updated the survey results in this book as well. Other topics covered include open-source BI and databases, something I had not considered. She has updated the agile portion of the book to include scrum methods and sprints and how they work.
What is especially interesting is all the customer case stories, crossing industries and BI vendors. They include Netflix, Medtronic, FlightStats, the Dow Chemical Company, Macy's and more. Each company is trying to solve a different problem with Business Intelligence. Medtronic is an SAP customer, while Macy's is using a combination of SAP BusinessObjects and Tableau.
She goes into depth discussing the business-IT partnership of BI, and the personality types associated with each. It was interesting to me to see the Meyers-Briggs personality test covered, as introverts are generally with IT while those in the business are extraverts.
What is in it for you as a customer or partner reading this book? To me it would be to benchmark your company/customer to the survey results/companies in the book. It is good to take a step back and look at the industry outlook and see what other vendors are doing with BI, Big Data, Cloud and more. How do you measure success in business intelligence? See how other companies do it in this book and see how others responded to her survey.
You can also learn about the "LOFT" effect - "Luck, Opportunity,Frustration, Threat" along with the resulting case studies at each Company. See how companies are using social media in their businesses along with the "Big Data".