- Paperback: 144 pages
- Publisher: Wordpix Solutions (May 1, 2005)
- Language: English
- ISBN-10: 0963583646
- ISBN-13: 978-0963583642
- Product Dimensions: 8.5 x 0.8 x 11.2 inches
- Shipping Weight: 10.4 ounces
- Average Customer Review: 15 customer reviews
- Amazon Best Sellers Rank: #10,464,951 in Books (See Top 100 in Books)
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Successful Website Marketing: Worksheets, Forms & Easy Steps for Web Success Paperback – May 1, 2005
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
An excellent resource for do-it-yourselfers. You have details, directions and worksheets. It's the worksheets I value most. -- Joan Friedlander in the Return to Wisdom, Lifeworkpartners.com
One of the best, most friendly web marketing books I have ever read. Strategies to create the website netpreneurs envision. -- Heidi Richards, Rose Marketing on a Daisy Budget, Publisher, PetalsNCents Marketing Ezine, November 2004
About the Author
Peggi Ridgway is an award-winning writer, the author of several books and a web marketing coach and consultant. Ridgway has worked with dozens of small businesses, consultants and entrepreneurs in writing and optimizing the content of their websites and using natural, low cost methods for site promotion.
Top customer reviews
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Especially valuable for beginners and non-techies, it is written in clear, easy to understand language. The included worksheets help you to apply the information presented to your Web site project.
If you feel overwhelmed by the idea of setting up a Web site, this book will help you. It walks you through the process in a series of simple steps. Whether you plan to create your Web site yourself, or hire a designer, "Successful Website Marketing" will help you to build a site that will fit in with your business and overall marketing plan, and will show you how to effectively promote it without breaking the bank.
This book is an action plan that cuts through the jargon to help you get your Web site up and running.
How to write a business proposal
Promotional tips and focus calendar
What is your focus product
How to set up a web-ready website
Deciding on the purpose of your website
What actions do you want your visitors to take
Where and how to make links
Building an opt-in mailing list
Using web promotions
This book is worth the money spent to get a step-by-step guide to how to build and market your website and online business. You may want to order more than one copy so that you can write in one now using the worksheets, etc. and save the other one for later reference.
"Successful Website Marketing" gives the business owner the tools to plan and help to bridge the gap between what the site owners feel they want and what they must have to be successful. It's invaluable in communicating with web professionals who will design the site.
The forms are a brilliant way to walk you from basic marketing planning and positioning, through budgeting to effective website planning and beyond (the traditional marketing avenues). Plans and ideas are merely air-often ambiguous and nebulous. However, when the plans are wrapped in words and committed to paper, you have a strategy and roadmap to follow. Working through the forms forces one to define and outline an action plan.
The ideas, concepts and strategies presented by Peggi Ridgway in "Successful Website Marketing" are worth far beyond its price. I highly recommend it for business owners just launching onto the wild world of the web, for those whose sites are not performing the way they'd like, for web designers who work with clients, and for anyone who is serious about make his or her mark on the web.
--Jeanie James, Shorebird Media
Author "Turkey! A Cook's 'How-To' Survival Guide to the Holidays"
This book is filled with actual worksheets and forms ready for use today. Specific sections show you how to define your service/product and focus on your goals, develop tools while branding your company, design your own website to create your own "buzz," and even promote products/services offline.
This is the only book anyone needs to create a successful website marketing plan.
Information on making your website the powerful online business tool it can be is all in this easy-to-read book. For absolute beginners and those who know a little, but would like to know a lot more.
Successful Website Marketing will bring your goal of seeing your website in the first page of a Google search that much closer. It will also teach you how to wow your customers, which is the other half of the online success equation.
If you only have time to read one book to get up-to-speed on website design and marketing, make sure it's this one!
If you are going to hire an expert to build your website, you still want to know what they are talking about and the information and direction you need to provide them, to get the best result.
Successful Website Marketing gives easily understandable instructions and provides worksheets that if used are invaluable to those just starting out on the web or those who have a site that no one finds.