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Suddenly Solo Enhanced: 12 Steps to Achieving Your Own Totally Independent Health Care Practice Paperback – August 31, 2013
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About the Author
Richard A Schoor MD is an actively practice independent urologist in New York. He is an expert in medical economics, social media, marketing and adveritising for medical practices, and practice management. He actively writes about his experiences in his blog, www.theindependenturologist.com.
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Dr. Schoor is a urologist, and like most specialists, probably makes most of his money off of hospital work. Most specialists, therefore, have to be hospital affiliated, with the attendant business support. Although he makes passing references to "what a family doctor or general internist needs," his suggestions really aren't practical for generalists (who, like me, are probably the ones that most need this book).
He states that if he had to do it all over again (paraphrasing), he'd get a free google phone number, online fax service, free EMR system, and rent clinic space and staff a couple of days a week, with his only equipment being an ultrasound machine, laptop, and network enabled printer.
That's great if you see a half dozen patients a day, don't have to deal with insurance prior authorizations or formulary restrictions (for which I currently employ a full time employee!), or are bound by "meaningful use." But what happens if, like most generalist FPs, internists or peds you have to see 2-3 dozen patients a day, with patients calling in at the same time for refills or appointments, you have to print an AVS for each visit, or have to deal with "behind the scenes" costs such as overtime?
The answer: he doesn't tell you. This is a quick read, and is worth the cost of purchase if only for its disruptive approach in regards to utilizing modern technology when you can, but if you're actually looking to establish your own practice and you're in any capacity other than a surgical subspecialist only seeing patients a couple of half days per week, you need to look elsewhere.
I found it similar in style to Marc Cuban's Book "How to Win at the Sport of Business: If I Can Do It, You Can Do It" .
In the mire of books on practivce management, this makes a "clear-cut" path to follow.
I loved it