- Paperback: 344 pages
- Publisher: Oxford University Press; Revised ed. edition (December 23, 2011)
- Language: English
- ISBN-10: 0199782911
- ISBN-13: 978-0199782918
- Product Dimensions: 8.2 x 1 x 5.5 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 42 customer reviews
- Amazon Best Sellers Rank: #559,937 in Books (See Top 100 in Books)
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers Revised ed. Edition
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"A must read for any serious executive, strategist or marketer. I constantly refer to the concepts McNeilly outlines and they never fail to provoke new insight into the challenges I must address."--David Harkleroad, CMO, Hay Group; ex-head of intelligence at IBM
"Among shelves stuffed with superficial misinterpretations of The Art of War, Mark McNeilly offers what no one else can: an accessible and practical guide for applying Sun Tzu's true philosophy to business. There are but a handful of experts who have studied Sun Tzu as thoroughly as McNeilly. Fewer still can bring decades of real-world management experience to the challenge of interpreting these ancient principles for use in modern business competition."--Kaihan Krippendorff, CEO of Outthinker and author of Outthink the Competition
"McNeilly's updated work delivers even more fresh and relevant insight into Sun Tzu's ancient battlefield wisdom. This book clearly and powerfully applies Sun Tzu to the modern business battlefield in a way that resonates with today's business practitioners. Rich with real-world corporate examples, Sun Tzu and the Art of Business is truly a multi-dimensional look at how to apply Sun Tzu."--Becky Sheetz-Runkle, author of Sun Tzu for Women: The Art of War for Winning in Business
About the Author
Mark McNeilly is a former business executive with experience at IBM and Lenovo and is currently a Lecturer at the Kenan-Flagler School of Business at the University of North Carolina-Chapel Hill. He the author of Sun Tzu and the Art of Business: Six Strategic Principles for Managers, an Expert Blogger for Fast Company and appeared as a guest speaker in the History Channel special on Sun Tzu's Art of War. Mark has spoken about his views on strategy to businesspeople around the world as well as on the BBC, C-SPAN, and CNBC. Mark served as a reserve officer in the infantry and artillery in U.S. Army National Guard from 1981-1987.
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It seems to me that this book is one of a select few which form a theme, the best exemplar of which, IMHO, is the Living CompanyThe Living Company. At the heart of this theme is the notion that long term success for businesses does not come from short term measures aimed at profit maximisation through minimising costs and selling at the highest possible price in the marketplace. While such tactics predominate in many areas of the American economy where corporate power and marketing have limited consumer choice to poor products sold at a high price providing high salaries and big bonuses for top executives for a relatively short period of time before they have succumbed to the storms unleashed through globalisation and domestic monetary and banking policies.
Instead, the approach on offer here is based on sound principles rather than get rich schemes favoured by Madoff and his Ponzi accolytes, or the latest management fads which generate short-term results before being shown to be the fakes that they are.The principles ennuciated within are based on Sun Tzu's Art of War, which is a collection of anecdotes, and pointers to miltary success. The author relates the principles therein to buinesses and provides contemporary case-study examples to support his thesis. In doing so he points the way to a different type of business enterprise to the command and control, micromanaging, CYA type which has been so common in America but, truth be told, is to be found wanting in the new global competitve markets.
What is being advocated is the type of networked business model which has proved to be so successful elsewhere, surviving the squalls which have beset the world economy in recent years. The trouble is that a transition to these types of business will come at a heavy price for those who have managed to become very wealthy through the short-termist type of tactics that have predominated in the past. Perhaps the current depression will prove to be the fulcrum which tips the scales in favour of the new type of business which is promoted in this book.
Change management is often advocated by those who are most resistant to change themselves, often in challenged companies who are fighting for their very existance. Executives should take the opportunity to establish long term strategies for the future and go on to build a better mousetrap or whatever and set about winning the war which is going on on a global scale and not just in America. This is just the book to help them.
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