- Paperback: 224 pages
- Publisher: Adams Media; Second edition (January 19, 2007)
- Language: English
- ISBN-10: 1598690523
- ISBN-13: 978-1598690521
- Product Dimensions: 5.4 x 0.5 x 8.4 inches
- Shipping Weight: 8.8 ounces (View shipping rates and policies)
- Average Customer Review: 7 customer reviews
- Amazon Best Sellers Rank: #2,326,452 in Books (See Top 100 in Books)
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Sun Tzu For Execution: How to Use the Art of War to Get Results Paperback – January 19, 2007
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About the Author
Steven Michaelson is President of FreshDirect, the fast growing New York area online retailer. SteveÕs career spreads over a variety of operations, marketing, merchandising, sales, and other leadership roles. Previously, Steve was a senior vice president at Wegmans Food Markets, perennially named one of the best companies to work for in America. His background also includes positions at Sara Lee Corporation and Procter & Gamble. Steve is the coauthor of several books on Sun Tzu, including Sun Tzu for Success. He resides in Long Island City, NY.
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Quite properly, he places greatest emphasis (as does Sun Tzu) on effective execution by whatever means necessary, preferably under most favorable conditions. In the Introduction, Michaelson shares an anecdote that reveals how Sun Tzu reputedly achieved specific objective. "The king gave Sun Tzu his 100 concubines and challenged him to apply his theories and practices of training soldiers to managing the concubines. The concubines, as you might expect, were untrained in the matters of marching and drills and performed poorly. Sun Tzu decided to try a more decisive tactic - he beheaded the king's favorite concubine. The rest of the concubines, realizing that Sun Tzu was, indeed, serious about having his directives carried out, immediately began to execute his orders exceedingly well."
Granted, this is a somewhat extreme example of "execution," especially given today's preoccupation with "empowering" employees, a term which - by the way - makes me feel as if my body were covered with caterpillars. However, Sun Tzu's action did achieve the desired objective. Credit Michaelson with providing a lively, thoughtful, and practical analysis of a classic source, The Art of War.
Dr. Faron Boreham