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Sun Tzu's The Art of War: A 52 brilliant ideas interpretation (52 Brilliant Ideas: One Good Idea Can Change Your Life) Paperback – April 18, 2008
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About the Author
Karen McCreadie is a freelance writer who specialises in ghost-writing books. She formerly worked in marketing and the personal development industry. Karen has written books for multi-millionaire businessmen, CEOs and international speakers on topics ranging from sales, coaching and wealth creation to the mind/body connection and psychological profiling.
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First I should state that I had a hard time forcing myself to read the book. It was well written and easy to follow, but it was more like homework than enjoyable reading. I probably should have stopped reading it since I obviosly didn't want to.....guess my need to complete a task kicked in!
The book gives a quote from Sun Tzu's The Art of War and then followed with an explanation and numerous examples of corporatations and CEO's applications (or lack there of) of the concept at hand. Many examples were interesting and some will go into the brain as 'fun and useless information' that is great at parties! For example, Gerber tried to get into the African market but failed miserably because many Africans are illiterate and on the packaging of goods, a picture of what is inside the bottle is portrayed. Imagine how gross it would be to see that smiling baby on the label thinking that was in the jar!
I am a detailed note taker when reading educational books but I found I did not bookmark much on my Kindle with this read. Mostly because it didn't apply to me and my sized company.
I also felt like the author would unfairly poke jabs at people that did not share her beliefs. For example, she made fun of President Bush and cited the quote "a supreme lack of intelligence" for really no reason at all. Not really sure why the war in Iraq was discussed in a business book.... I was also a little offended when she quoted Malcolm X at the beginning of a chapter (34) stating: "You show me a capitalist and I'll show you a bloodsucker." Really? In a book about capitalism?
To sum up, this book wasn't a total waste of time however, if you are looking for something to help your teeny, tiny small business, look somewhere else. If you have a few hours to kill on a plane or waiting for an oil change, it is interesting enough to pass the time without a lot of critical thought.