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Superconnect: Harnessing the Power of Networks and the Strength of Weak Links Hardcover – August 23, 2010
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
About the Author
Greg Lockwood is an investor specializing in network businesses. He lives in London.
- Publisher : W. W. Norton & Company (August 23, 2010)
- Language : English
- Hardcover : 306 pages
- ISBN-10 : 039307160X
- ISBN-13 : 978-0393071603
- Item Weight : 1.08 pounds
- Dimensions : 6.5 x 1 x 9.5 inches
- Customer Reviews:
Top reviews from the United States
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I have read several of Richard's books and I think they all have one thing in common: They take a big idea that you may have come across or heard about, and then they make you realize that you haven't paid proper attention to it. In this case, that big idea is that *we are under-using our weak links*. Weak links are people we know, but don't meet with too often. Superconnect gives you plenty of advice for how to (1) increase your network, (2) use it more effectively, (3) be more liked/join the right groups, and (4) increase the serendipity in your life.
Highly recommended. I found the first 30% of the book especially good.
Top reviews from other countries
Therefore, I tend to pick it up at odd moments and read half a chapter at a time and at the time of writing this review, I'm about three quarters of the way through and wondering what the point of it all is.
I wouldn't consider myself to be a naturally great networker, but some of the points made in the book do seem a bit lightweight and tenuous to me. A meets B, introduces B to C and B & C go on to work together - whoopee doo.
That happens in life. Do we need a book to drill everything down and tell us?
I was a bit disappointed, but the points raised are made well enough, it's just not what I really expected.
This book however, for me, was overly dense and verbose for what was effectively a few key important points. A well written blog post or small guide could have summarized it better.
The other niggle I have relates to a lot of the examples, city friends in the private equity firm or that Red Brick university and so on. It's easy to develop effective weak ties when you are born into an environment that has the ability to fast track your life for you.
Yes, we knew that already.
Time goes slow it seems when the phones don't ring on a Friday afternoon so the authors (management consultants, wannabee private equity) got the secretary to knock up some stuff by a google search of some social psychology.
Go to the source, not this trash: This is a calling card, not a contribution to knowledge.