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Superconnect: Harnessing the Power of Networks and the Strength of Weak Links Hardcover – August 23, 2010

3.8 out of 5 stars 21 ratings

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Editorial Reviews

From Publishers Weekly

Entrepreneur Koch (The 80/20 Principle) and investor Lockwood break down the three types of connection--strong links: long-lasting relationships with friends and family; weak links: relationships with acquaintances; and hubs: the junction of several strong and weak links, such as businesses, social circles, schools, nations. The rock stars of social connections and networking are the eponymous "superconnectors"--individuals and businesses who are disproportionately connected (and significantly more successful as a result)--and their specific talents hold far-reaching implications for market structure, strategy, and industrial policy. Through lively case studies and stories, the authors explore how the Internet has changed links, the new rules and characteristics of a hyperlinked society, and how firms and individuals can benefit from the all-important weak links. Weak links, or casual contacts, are a crucial resource; requiring little work or effort, these relationships "deliver enormous dividends," and this smart and thought-provoking analysis explains how individuals and businesses can harness their power for almost any kind of professional advancement.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

Richard Koch has started several valuable network ventures and is the author of The 80/20 Principle, an international bestseller. He lives in Portugal.

Greg Lockwood is an investor specializing in network businesses. He lives in London.

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Product details

  • Publisher ‏ : ‎ W. W. Norton & Company (August 23, 2010)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 306 pages
  • ISBN-10 ‏ : ‎ 039307160X
  • ISBN-13 ‏ : ‎ 978-0393071603
  • Item Weight ‏ : ‎ 1.08 pounds
  • Dimensions ‏ : ‎ 6.5 x 1 x 9.5 inches
  • Customer Reviews:
    3.8 out of 5 stars 21 ratings

Customer reviews

3.8 out of 5 stars
3.8 out of 5
21 global ratings
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David C
3.0 out of 5 stars ok if you like this type of thing
Reviewed in the United Kingdom on November 3, 2011
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Avid_Reader
2.0 out of 5 stars I enjoyed Koch's book the 80/20 Principle and took away some ...
Reviewed in the United Kingdom on February 16, 2017
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James-philip Harries
1.0 out of 5 stars It's not what you know...
Reviewed in the United Kingdom on March 21, 2012
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5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on January 10, 2016
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