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Superhuman Innovation: Transforming Business with Artificial Intelligence (Kogan Page Inspire) 1st Edition
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WINNER:CES 2020 GARY'S BOOK CLUB TOP TECHNOLOGY BOOK OF THE YEAR
WORLD’S FIRST BOOK CO-AUTHORED BY AI ABOUT AI
NAMED ONE OF BEST PRODUCT INNOVATION BOOKS OF ALL TIME BY BOOKAUTHORITY
Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work.Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content.
In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button.Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.
- ISBN-100749483830
- ISBN-13978-0749483838
- Edition1st
- PublisherKogan Page
- Publication dateMarch 26, 2019
- LanguageEnglish
- Dimensions5.51 x 0.59 x 8.66 inches
- Print length288 pages
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From the Publisher
Editorial Reviews
Review
"Superhuman Innovation is forward thinking and captures the potential of AI in the future. It is clear from reading this that brands who are not adopting their business to support an AI future will be left behind."
–Monson Tseng, Amazon Alexa
"Superhuman Innovation is a secret resource for smart people trying to grow their business."
–Rachel Loui, Head of International Growth for Business & Industrial Markets, Google
"Many books talk about AI yet Chris takes it to another level using AI to co-write the book. The brilliance is the ability to dispel AI myths and highlight opportunities and limitations. AI is in use every day on our CMS platform and Chris perfectly summed it up that AI will make us more efficient in all our tasks."
–Clancy Ryan, Vice President, Arc Publishing, The Washington Post
"Amié and Chris provide a detailed roadmap of how AI can help to harness big data and improve lives across a broad spectrum of areas from hotels to health to make a smarter world and improve the human experience. Superhuman Innovation is SUPER insightful and a must read for anyone interested in understanding how AI can help unleash their creative potential."
–Dr. Kimo Ah Yun, Acting Provost, Marquette University
"Chris Duffey will allay any skeptic's concerns about AI through his comprehensive and positive discourse on the subject. Moreover, he provides a valuable and practical guide to businesses to leverage AI to empower people's lives."
–Diana Naguib, Senior Vice President, MediaLink
"If you're interested in creating growth and value for your start-up or multinational brand, Superhuman Innovation is a breakthrough blueprint for how to put your consumers first with human-centric AI."
–Bonin Bough, Founder of Bonin Ventures, Former Chief Media & eCommerce Officer at Mondelez International
"This fast-paced book makes the point that the upside of AI outweighs any downside. Rather than supplanting humanity the tech will augment us - making people smarter, faster and more successful. The author beautifully makes the point by harnessing Aimé - an AI system. This book serves as a down to earth guide into how business can benefit from AI right now."
–Gordon Young, Editor-in-Chief and Co-founder, The Drum
"Fear artificial intelligence no longer! Chris Duffey and his virtual pal Aimé unpack AI to make us feel confident and excited about these future-focused technologies."
–Rob Rogers, CEO, Sudler WPP, New York
"A must read for business leaders serious about cognitive transformation. Superhuman Innovation cuts through the noise and sensationalism around AI and provides a pragmatic view of how to apply this science today and pioneer a new future"
–Keith Pine, Chief Operating Officer, Organic
About the Author
Chris and his work has been profiled by The Wall Street Journal, The Guardian, Adweek, Inc., Adage, Cheddar, The Mirror, The Drum, Campaign, CMO.com, NYPost, Business Insider... and featured by Google, McKinsey and Wharton in their digital marketing book. Chris also serves on Rutgers University Data Advisory Board and The Board of Directors for ANA.
Chris' keynotes have received over 50+ million impressions. Sessions have been reported around the world by Access Hollywood, Extra, Ok Magazine, Hello, People, Daily Mail...
Prior to Adobe Chris was an Award-Winning Executive Creative Director, Noted Speaker, Author and AI & Mobile Technologist. Chris has been featured by Business Insider, and Yahoo as one of "The industry's leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing." Chris has been a creative consultant with over 35 advertising agencies across all the major global holding companies: WPP, IPG, Havas, Omnicom, Publicis and MDC, having worked across every major industry vertical. Chris is an accomplished author on the inevitable relevance of AI and Mobile, with an affinity towards creating innovation for the most complex business challenges imaginable.
Product details
- Publisher : Kogan Page; 1st edition (March 26, 2019)
- Language : English
- Paperback : 288 pages
- ISBN-10 : 0749483830
- ISBN-13 : 978-0749483838
- Item Weight : 12.3 ounces
- Dimensions : 5.51 x 0.59 x 8.66 inches
- Best Sellers Rank: #1,763,930 in Books (See Top 100 in Books)
- #3,437 in Strategic Business Planning
- #3,989 in Systems & Planning
- #14,381 in Business Management (Books)
- Customer Reviews:
About the author

Chris Duffey is one of the world’s leading voices for designing digital experiences with emerging technology. For over 25 years, Duffey has worked with some of the biggest brands on the planet. A leading strategic futurist and expert on growth opportunities for brands, organizations and society using technology and creativity, Duffey spearheads Adobe’s Creative Cloud strategic development partnerships.
Chris' keynotes have received over 50+ million impressions. His sessions have been reported around the world including Access Hollywood, Extra, Ok Magazine, Hello, People, Daily Mail and Euro News.
In addition, Chris and his work has been featured by more than 200 global media outlets, including the Wall Street Journal, The Economist, Inc., Adweek, Adage, Cheddar, The Guardian, The Mirror, The Drum, Campaign, CMO.com, NYPost, Business Insider... and profiled by Google, McKinsey and Wharton in their digital marketing book. Chris also serves on Rutgers University Data Advisory Board, The Board of Directors for Association of National Advertisers NY (ANA) and The Consumer Technology Association (CTA) Board of Industry Leaders.
Chris is author of the award-winning book Superhuman Innovation, the world’s first book co-authored by AI about AI. Named one of the best product innovation books of all time by BOOKAUTHORITY. And has written the book Decoding the Metaverse: Expand Your Business Using Web3.
Chris focuses on growth opportunities for brands, organizations and society through the lens of Diversity, Equity, Purpose-driven, Value-based and ethical use of technology and creativity. Chris writes about the Metaverse, Web3, blockchain, NFTs, DAOs, DeFi, cryptocurrency, AR/VR, generative AI, spatial computing and virtual worlds.
Chris is an Award-Winning Executive Creative Director, Noted Speaker, Author and leader in AI, Web3, Metaverse, and Experience Design. Chris has been featured by Business Insider, and Yahoo as one of “The industry’s leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing.” Selected by Qualcomm as one of the leading minds in AI and voted the #1 Boldest Digital Health Influencer Award by New York City Health Business Leaders. Chris has been a creative consultant with over 35 advertising agencies at the global Holding Co's: WPP, IPG, Havas, Omnicom, Publicis and MDC.
Chris has spoken around the world at the leading thought leadership conferences such as CES, SXSW, Adobe MAX, Social Media Week, Dublin Tech Summit, Irish Parliament, Cyprus Reflect Fest, London Book Fair, MAD Stars South Korea, Association of National Advertisers, Columbia University, Wonderland AI, WebXR, Swiss Cognitive, Social Media Day, The Conference Board, Advertising Week, Seattle Interactive. Chris is an ten-time Cannes Lions speaker: In 2020 Chris delivered a Lions Live session on Generative Experience Design. In 2019, he spoke with IBM on the future of Computational Creativity. In 2018, he co-presented with Microsoft on the role of Human+Machine. For Cannes Lions Health, Chris co-chaired with Google for the keynote on mobile marketing. And shared the main stage with Kim Kardashian at Lions speaking on mobile gaming.
Customer reviews
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Learn more how customers reviews work on AmazonReviewed in the United States on May 5, 2019
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Top reviews
Top reviews from the United States
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And the pages of the book is amazing.
Overall, this is a business book focused on AI. The book felt like I am going through a business school class learning case studies and a framework to harness the power of AI. This book touches practical considerations, provides many real-world business cases. One of the lessons I learned: curiosity helps to define the problem. The well-defined problem creates a solution. Indeed, Einstein's curiosity and his question on Newtonian physics must have been an incubator for the general theory of relativity.
The book is structured as a dialogue between Chris Duffy and Aimé. Aimé is an AI, according to Duffy, while I assume this could be an imaginary counterpart that represents AI's perspective. I could tell Duffy is a big fan of science fiction, and this is a nice touch that makes the book fun to read. I was learning while listening to the conversations between the two.
The conversations cover a wide range of topics with a theme to provide a framework to harness AI:
Part 1 - AI foundation: a change in technology and its influence on our consuming behavior, data for AI, AI infrastructure
Part 2 - The AI activation: the AI revolution, SUPER framework (speed, understanding, performance, expectation, results)
Part 3 - The AI future: defining the problem, ethics, past, current and future of AI
Some quotes I liked:
"There’s a saying (attributed to Albert Einstein) that the true sign of intelligence is not knowledge but imagination; this is one of the major themes conveyed in this book."
"...building a tolerance for errors into a complex experience. Errors can always happen, and they are major sources of friction for customers and everyone else involved."
"...data, which is the fuel of AI."
"Businesses must practice both offensive and defensive data strategies. A defensive strategy is needed to meet regulatory requirements, reduce expenses, mitigate risks, and fulfill other business objectives. On the other hand, an offensive strategy is intended to improve revenue, create new products and services, generate return on investment (ROI) and in general expand the business in some way."
"Aimé: Chris, how many software engineers does it take to change a light bulb?
Chris: I don’t know, Aimé.
Aimé: None. That’s a hardware problem."
"The most difficult question to answer when starting an AI project is to determine where to begin. The tendency is to jump straight into the technology without fully defining the problem or examining the market."
"The problem led to curiosity and experimentation and they resolved it by building aqueducts. Without a problem, the solution would never have been tried or even needed."
"Actionable curiosity is all about ideation, which means to give yourself permission to be curious, and then to use that curiosity to embrace workable solutions to problems."
Top reviews from other countries
1. There is nothing new here - no new insights, no wow moments
2. Style gets annoying - the author and the AI based agent continuously validate each others "ok" ideas












