Paul Loeb
The Wall Street Journal compared Paul Loeb's work with animals to the work of B.F.Skinner:
"Loeb illustrates practical approaches to physical needs as a means to psychological (read "behavioral") cures, he is to the canine world what B.F. Skinner, the noted Harvard psychologist who devoted himself to the techniques of shaping behavior, was to the study of man."
The Chicago Tribune noted that Loeb has been identified as an animal psychiatrist, animal psychic, or animal trainer. Whatever you call him, he's a success in a wide range of activities involving animals.
"His credits include more than 600 TV commercials, ranging from pet foods to men's underwear."
Loeb was for several years the Director of Education of animal behavior for the ASPCA in NYC, and held a behavioral clinic at NYC's Animal Medical Center, the largest small animal hospital in the world. His most popular classes were group therapy sessions with radical confrontation for aggressive dogs. Never before or since has anyone taken groups of aggressive dogs with their owners and successfully solved these problems, and solved them quickly.
Dr. Wm. Kay DVM, former Director of The Animal Medical Center, and Dr. Martin De Angelis DVM, Director of Village Animal Clinic and a leading authority on orthopedic surgery, have acknowledged Loeb's work, calling him a "pioneer in the field" and one of the "premier animal trainers in the world today." Dr. Kay and Dr. De Angelis endorsed Smarter Than You Think and The Heart Of The Matter referring to them as the "champions of training books" and Loeb as an "internationally acclaimed expert" in this area.
When National Geographic produced an Educational Series on animal behavior they featured Loeb as the expert on dogs and cats. This was a special honor since he was in the company of such renowned names as Konrad Lorenz and Jane Goodall. Loeb's, You Can Train Your Cat, was translated into many languages and is still widely referenced today by cat owners and experts, as was his next book, Cathletics.
Early on he realized the need for a holistic approach when working with animals including diet and nutrition. The wrong diet can be detrimental not only to a dog's health but also to his behavior and learning ability. Gaines, a division of General Foods, used Loeb as a consultant in the early development of their Cycle dog food. In addition to Nutrition And Your Dog, his work regarding diet, nutrition and proper exercise, has been written up in the Wall Street Journal, Esquire Magazine, Glamour, Newsweek, Cosmopolitan, Family Circle, The Christian Science Monitor, The New York Times, New York Post, New York Daily News, Chicago Sun Times, Chicago Tribune, and the Philadelphia Inquirer.
His easygoing style and ability to make the complex simple with humor and understanding made his column for Parent's magazine, during the early eighties, an outstanding success. The series, which ran for three years, dealt with such topics as: When a Child Fears Animals; Communicating With Your Pet; Can My Pet Perform Like Those Animals on TV; Teaching Your Pet to Accept Your New Baby; How to Pet Train Your Child; Traveling With Your Pet and other subjects, in a direct, common sense approach.
Loeb made frequent appearances on national and local radio and television shows from Johnny Carson's Tonight Show in the early seventies, The Today Show, Good Morning America, Entertainment Tonight, CBS Early Show, among others, including a recent challenge on NBC's Dateline.
Although the seeds of Loeb's new techniques are evident in his large body of work, he has refined and simplified this technology. What has taken him over fifty years to develop is now available to you, the reader. Your dog, or cat, can learn all that's necessary for success in a few hours. Loeb's philosophy is quite simple. Animals have the ability to learn more and learn faster, if what they really need to know is delivered in a way they can fully understand. They are smarter than you think.
Loeb's latest books, (with co-author Suzanne Hlavacek) Smarter Than You Think and Heart of The Matter have set a new standard in the understanding and the shaping of behavior in both dogs and cats.
