Survey Methodology 2nd Edition

4.0 out of 5 stars 56 ratings
ISBN-13: 978-0470465462
ISBN-10: 0470465468
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Frequently bought together

  • Survey Methodology
  • +
  • Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method
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  • Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
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Editorial Reviews

From the Inside Flap

Praise for the First Edition:

"The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process."
Journal of the American Statistical Association

"Overall, the high quality of the text material is matched by the quality of writing . . ."
—Public Opinion Quarterly

". . . it should find an audience everywhere surveys are being conducted."
Technometrics

This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey.

Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features:

  • Updated explanations of sampling frame issues for mobile telephone and web surveys
  • New scientific insight on the relationship between nonresponse rates and nonresponse errors
  • Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues
  • The latest research findings on effective questionnaire development techniques
  • The addition of 50% more exercises at the end of each chapter, illustrating basic principles of survey design
  • An expanded FAQ chapter that addresses the concerns that accompany newly established methods

Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology, Second Edition is an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.

From the Back Cover

Praise for the First Edition:

"The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process."
Journal of the American Statistical Association

"Overall, the high quality of the text material is matched by the quality of writing . . ."
―Public Opinion Quarterly

". . . it should find an audience everywhere surveys are being conducted."
Technometrics

This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey.

Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features:

  • Updated explanations of sampling frame issues for mobile telephone and web surveys
  • New scientific insight on the relationship between nonresponse rates and nonresponse errors
  • Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues
  • The latest research findings on effective questionnaire development techniques
  • The addition of 50% more exercises at the end of each chapter, illustrating basic principles of survey design
  • An expanded FAQ chapter that addresses the concerns that accompany newly established methods

Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology, Second Edition is an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.


Product details

  • Item Weight : 2.08 pounds
  • Paperback : 496 pages
  • ISBN-13 : 978-0470465462
  • Product dimensions : 6.9 x 1 x 9.9 inches
  • Publisher : Wiley; 2nd edition (July 14, 2009)
  • Language: : English
  • Customer Reviews:
    4.0 out of 5 stars 56 ratings

Customer reviews

4.0 out of 5 stars
4 out of 5
56 global ratings
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Reviewed in the United States on May 24, 2015
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Reviewed in the United States on December 19, 2012
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Reviewed in the United States on July 24, 2010
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Reviewed in the United States on March 19, 2010
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Reviewed in the United States on December 30, 2016
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Top reviews from other countries

Ennio Fermi
2.0 out of 5 stars Low Quality of printing
Reviewed in the United Kingdom on February 17, 2013
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One person found this helpful
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Sierra
4.0 out of 5 stars I feel violated
Reviewed in the United Kingdom on October 25, 2015
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Dominic
3.0 out of 5 stars Three Stars
Reviewed in the United Kingdom on July 20, 2014
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Missehouse
3.0 out of 5 stars Overview of survey methods, but needs better organization
Reviewed in Canada on September 6, 2016
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