- Paperback: 664 pages
- Publisher: Wiley-Interscience; Revised edition (February 6, 1995)
- Language: English
- ISBN-10: 0471109495
- ISBN-13: 978-0471109495
- Product Dimensions: 6 x 1.7 x 8.9 inches
- Shipping Weight: 1.9 pounds (View shipping rates and policies)
- Average Customer Review: 8 customer reviews
- Amazon Best Sellers Rank: #967,059 in Books (See Top 100 in Books)
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Survey Sampling Revised Edition
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In this review I would like to make a comparison with the other classic text by William G. Cochran. Cochran's book is an important texts that is well written and mathematically rigorous. It is also extensively referenced in the literature and has been a very important reference for those of us who have done work in survey sampling. Also Cochran's book is a little more current than Kish's having been published in 1977. But Cochran's book has a much more theoretical bent and does not delve into practical applications. It is in this vein that Kish's book stands out over the others (practical applications especially in the social sciences).
Kish's text has become a widely read classic on survey sampling and sample design, and it remains accessible and informative. Many readers, myself included, first encountered concepts such as clustering, within-group homogeneity, design effects, and effective as opposed to nominal sample size by reading Kish. Oddly, concepts such as these have an even higher profile today because of the conspicuous role they play in multilevel analysis, a technique that raises especially difficult sampling questions.
Though it's now becoming a bit dated, if I were just starting out, I would still start with Kish's fine textbook. It provides a solid foundation for any additional study of sampling.